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A presentation by innovation strategist Peter Zapf, a certified FourSight facilitator, that provides and overview of the FourSight innovation profiles and related tips to develop creative problem solving skills.
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FOURSIGHT DEBRIEF
Amway Innovation Team25 January 2012
Realizing what’s next
1. Overview of FourSight2. Review team and individual profiles 3. Learn methods related FourSight profiles
a) Phrase Challenges as Questionsb) Technique for Producing Ideasc) POINtd) Learning Cycle (“What? So what? Now what?”)
4. Prototype Idea that Solves a Problem
Agenda
You make your own momentum
The Design process
“I’m an enigma, wrapped
in a conundrum.”Who thinks what?
\“Here’s what I’m
thinking.”Open minds open minds.
“…an Ideator”
15 distinct THINKING PROFILES
15 distinct THINKING PROFILES
Personal preferences
Clarifier
Implementer
Developer
Ideator
The FourSight Model
• Universal & Intuitive
• Research based
• 4 distinct steps
Person meets process
• Most of us prefer some steps over others
• Biases show up as strengths and blind spots
The Design process
Primary FourSight Profiles
Clarifiersare…focused, methodical, orderly, deliberate, serious, organized
need…order, the facts, an understanding of history, access to information, permission to ask questions
annoy others by…asking too many questions, pointing out obstacles, identifying areas that haven’t been well thought out, overloading people with information, being too realistic
Ideatorsare…playful, imaginative, social, adaptable, flexible, adventurous, independent
need…room to be playful, constant stimulation, variety and change, the big picture
annoy others by…drawing attention to themselves, being impatient when others don’t get their ideas, offering ideas that are too off-the-wall, being too abstract, not sticking to one idea
Developersare ...reflective, careful, pragmatic, planful, patient, dedicated, discerning
need ...a chance to consider and evaluate the options, time to craft and develop ideas into useful solutions
annoy others by ...being too nit-picky, finding flaws in others’ ideas, getting locked into one approach
Implementersare ...persistent, decisive, determined, assertive, action-oriented
need ...the sense that others are moving just as quickly, timely responses to their ideas, control
annoy others by ...being too pushy, readily expressing their frustration when others do not move as quickly, overselling their ideas
Source: FourSight Group Profile 1/25/2012
Amway Innovation Team
FOURSIGHT DEBRIEF
Amway Innovation Team25 January 2012
Realizing what’s next
Review Profiles
3:25 PM
FOURSIGHT DEBRIEF
Amway Innovation Team25 January 2012
Realizing what’s next
Tips 1-4
3:35 PM
Tip #1
Phrase Challenges as Question
Turn a brick wall into an idea autobahn. Use open-ended questions to invite new thinking. Start with phrases like:How to…
How might…
In what ways might…
What might be all the ways to…Source: Miller, B, Vehar J & Firestien R (2001)
Instead of… Ask…
It’s too expensive. How might we fund it?
She is so stubborn. What might be all the ways to influence her?
We’re in a sales slump. How to boost sales in August?
Tip #2
Source: James Webb Young
Step 1. Be curious
Step 2. Learn
Source: Jun Yang
Step 3. Do the work
Do some more work
Keep working
Step 4. Take a break
Eureka!
Step 5. Capture and refine
Tip #3
“Yes, but…”
Source: James Adams
Praise First…POINt
1. PlusesIdentify what’s good about the ideaWhat are the benefits or positive features?
2. OpportunitiesEngage in future thinking. Start with “It might…”What are the benefits or positive features?
3. IssuesPhrase any concerns, limitations, negatives or downsides as open-ended questions, using phrases like “How might we…”
4. New thinkingGenerate new ideas to address the issues.
Source: Diane Foucar-Szoocki, Bill Shepard, Roger Firestien
Tip #4
The Learning Cycle
Source: Gaw, B; Kolb, D.A & Fry, R
What?
So what?Now what?
EXPERIE
NCE SHARE
INTERPRET
GENERALIZ
E
ACT
REFLECT
APPLY
“Action is eloquence.”William Shakespeare
FOURSIGHT DEBRIEF
Amway Innovation Team25 January 2012
Realizing what’s next
Solve Problem
4:00 PM
FOURSIGHT DEBRIEF
Amway Innovation Team25 January 2012
Realizing what’s next
Thank [email protected]
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