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JULY 5, 2011 - The spring social media conference ends and one topic seems to rise above the rest: consumer behavior in the context of social media.
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ERIC WEAVER VP Digital Strategy • Ant’s Eye View • 30 Jun 2011
CONSUMER BEHAVIOR: the latest focus in social business What kept coming up this conference season
A FEW OF MY SPRING 2011 SOCIAL EVENTS
Can regular, constant engagement lead to better performance or retention?
STOWE BOYD • #140CONF
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DR. REY JUNCO, LOCK HAVEN UNIVERSITY
DOES “TOUCH” MAKE US PERFORM BETTER?
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CHOICE IMPACTED BY ENGAGEMENT IN SOCIAL
SOCIALLY-INSPIRED PURCHASE INTENTION IS NOT JUST FOR B2C OFFERINGS
1 in 2 leads to B2B websites are coming from…
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Leads from LinkedIn Groups most likely to convert. Visitors from LinkedIn Groups most likely to attend webinars.
WHERE WILL CONSUMERS FIND MORE EMOTION?
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http://www.flickr.com/photos/myklroventine/!
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THINK > DO > FEEL!!FEEL > DO > THINK!
http://www.flickr.com/photos/richardfisher/!
WHERE WOULD YOU RATHER ENGAGE?
blog.reyjunco.com slideshare.net/weave
THANK YOU ERIC WEAVER Ant’s Eye View To read more about how we help Fortune 500 brands socialize their businesses and better engage with customers, follow @antseyeview or visit http://antseyeview.com
