An SEO Primer for Companies That Want to be Found

© 2009 William Mills Agency

An SEO Primer (For Companies That Want To Be Found)


Is finding your company on the Web like looking for a needle in a haystack?


Marketing was easier when all you had to worry about was…

…making sure your buyers could find you in the yellow pages


But the Internet changed the rules

65% of B2B purchasers use search engines in their awareness phase


Organic Search Engine Optimization (SEO)

B2B purchasers are 10 TIMES more likely…

…to click on an organic search result…

than a paid advertisement…


But if you don’t make the Top 10…

…your chances of being noticed are slim.


Follow these steps…

…to raise your search engine rankings


1.Research Keywords

Understand and prioritize…

…the exact words and phrases…

…buyers use to find your products


2. Ensure Your Site Can Be Read

Eliminate technical errors on your web site…

… so search engine spiders and bots can read it.


3. Organize Your Site

Add page titles…

…descriptions…

..and keywords..

…to organize your site for

search engines.


4. Create Content That Rules

Fancy graphics, flash and video are great…

…but page copy is king.


5. Implement a Linking Strategy

Hyperlink keywords in press releases to page-specific content.


6. Launch A Social Media Campaign

Social media sites influence page rankings.

Launch social media campaigns with embedded keywords.


7. Create Sitemaps

Submit sitemaps to search engines.

Register your site in online directories.


Implementing an SEO plan will help your company stand out


When it all comes together…

it’s a beautiful thing…


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An SEO Primer for Companies That Want to be Found