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Aaron Long discusses methods of using web analytics and site reporting tools to help build your traffic and evaluate your Web marketing plans.
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Reporting For Your Tendenci Web Site
Sales Funnel Optimization
Aaron Long
Presented at Tendenci User Conference 2007
www.tendenci.com/uc2007
Understanding Your Sales Funnel
1.Understand Inbound Traffic
2.Decipher Page Usage
3.Measure The Right Transactions
Inbound Traffic
DeepmetrixHits = Pretty Inflated Statistics
DeepmetrixVisits = 44,904 Real People
DeepmetrixPage Views = Real Content Viewed
Page Summary1. A total of 44,904 distinct visits were
made to the site.
2. The average visit lasted 6 Minutes and 3 Seconds.
3.833 distinct web pages were viewed a total of 170,250 times.
4. The average visit contained 3.79 page views.
What does it mean?
Inbound Traffic for Search Effectiveness
Should Be Measured in Visits
1316 Unique PhrasesReferrals from 529 total domains.
Lots of Content = Lots of Visitors
Single Keyword Analysis for
“membership”• 75 from Google
• 11 From Yahoo
• 7 from AOL
• 2 from MSN
95 referrals for one term from four search engines.
Inbound Traffic1.Measure Effectiveness of Inbound
Traffic in Visits
2.Many Phrases
3.Many Links
4.More Content is Equivalent to More Traffic
Decipher Page Usage
Google AnalyticsIt IS Possible to See What People Do
Events and Page Usage
Events are Business Critical Metrics
Events Summary According to your visitors,
your website is about:
Contextual Page Summaries
Realistic Results
Measure What isReally Important
Real PeopleWhat Do They Want?
Measure What isReally Important
Color Coded Filterable Event
Analytics
Understanding Your Sales Funnel
1.Measure your inbound traffic in Visits and track referrals
2.What do people do on your site?
3.Measure transactions and focus on how to increase them
Thank you!
Aaron [email protected]
Presented at the Tendenci User Conference 2007Find all presentations at: www.tendenci.com/uc2007
Schipul - The Web Marketing Company 11757 Katy Freeway, Suite 930Houston, TX 77079 USA
www.schipul.com