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Jennie Lane
Optimizing your Tendenci Site for SEO
@SEMBlog // thesemblog.com
• Automatic SEO in Tendenci• How to Customize Optimization• SEO Tips in Tendenci
What We’ll Go Over
@ SEMBlog
What Tendenci does for you
Automatic SEO in Tendenci
flickr.com/photos/ykjc9/4419635330
SEO is “Baked In”
• Meta Description & Title Tag Automatically Generated based on content (you can change these)
• Alt Tag Automatically Created based on image filename
• Primary Keywords
Front End
@ SEMBlog
Description & Keywords Created Based on Content
Title TagMeta Description
Alt Tag Uses Image Filename by Default
Primary Keywords = Primary Key Phrase Feeds in Throughout the Site
• Sitemap.xml automatically updated based on most recently updated content
• Robots.txt set up• Redirects Module makes Redirects Easy
Back End
@ SEMBlog
Sitemap.xml
Robots.txt
Redirects Module
What you can control
How to Customize your SEO
• Meta• Categories• Alt Tags on Images• URL Slug
Updates you Have Control Over
@ SEMBlog
Add Keywords in Meta Tags & Categories
Available on: CMS Pages, Articles, Jobs, Events
• Focus on 1 to 3 keywords per page within your website• Title
– 64 Characters (Google cuts it off if it’s too long)– Include your brand name last– Every title tag within your site should be different and relate to the content on
the page• Description
– 120 Characters– Include your geography
• Keywords– Keep it to around 3 targeted keyword phrases– Most Search Engines Ignore, but it doesn’t hurt
Meta Tips
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Incorporate Targeted Keywords Into:• Alt Tags on Images• Sub headings (Heading 1, Heading 2, Heading 3)• Cross Links
On Page Edits
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For Images: Add Text to Title Text & Alt Text Field
Use the WYSIWYG to Add Heading 2, Heading 3 Subheaders
Think Like an OutlinePage Title automatically coded as a Heading 1 (H1), so don’t pick Heading 1 for text in the body
The Link Text Tells Search Engines About the Linked Page
Stay away from “Click Here”
• Fill out all fields– Tags– Categories– Description/Caption (can include HTML)– URL Slug
More on How To: Optimize on YouTube thesemblog.com/youtube
Rich Media is Powerful
@ SEMBlog
Tip: Edit Photos in Set
