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Anchor Ads
TM
©Copyright 2009 Premium Access Media, All Rights Reserved
Display Ad Marketplace
2©Copyright 2009 Premium Access Media, All Rights Reserved a PV Media Group company
Current State Of The Display Ad Marketplace
Web surfers have learned to ignore banner ads. Eye-tracking studies show that most consumers don't even look at them.
The Industry Standard, March 10, 2009
The average click through rate for IAB standard display banners was 0.10% in 2008.
DoubleClick 2008 Year-in-Review Benchmarks, June 2009
Online users see more than 1,800 online ads per day, which is an increase of more than 250% since 2004.
Forrester Research: Go Big Or Go Home, June 19, 2009
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Problem:The overall effectiveness of IAB display ads is diminishing
©Copyright 2009 Premium Access Media, All Rights Reserved a PV Media Group company
Current State Of The Display Ad Marketplace
Challenge:Create an ad unit that stands out from the oversaturation of IAB banner ads and captures the attention of website visitors leading to increased clicks and conversions
4©Copyright 2009 Premium Access Media, All Rights Reserved a PV Media Group company
Anchor Ad Solution
5©Copyright 2009 Premium Access Media, All Rights Reserved a PV Media Group company
Innovative, Effective, Targeted The Anchor Ad provides premium placement on publisher websites in a unique display ad format that instantly captures the consumers’ attention. The ad is “anchored” to the browser and displayed horizontally across the bottom of a web page above the content. More effective than a standard banner ad, the Anchor Ad maintains its position in the browser window as the consumer scrolls down the page.
Anchor Ad Overview
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Ad rises up from bottom of browser
Ad rises up from bottom of browser
Remains visible as
page scrolls
Remains visible as
page scrolls
Close ad to remove from
browser
Close ad to remove from
browser
©Copyright 2009 Premium Access Media, All Rights Reserved a PV Media Group company
Anchor Ad Features
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Accommodates Interactive File Formats Including
Video and Flash
Accommodates Interactive File Formats Including
Video and Flash
Unique Layout Allows Design Elements to Extend Beyond the Ad Background and Stand Out on the Page
Unique Layout Allows Design Elements to Extend Beyond the Ad Background and Stand Out on the Page
Customize the Background Color to Coordinate With
Publishers Website
Customize the Background Color to Coordinate With
Publishers Website
Anchor Ad Location Remains Constant and Delivers Premium Placement Regardless of
Where the Consumer is on the Page
Anchor Ad Location Remains Constant and Delivers Premium Placement Regardless of
Where the Consumer is on the Page
©Copyright 2009 Premium Access Media, All Rights Reserved a PV Media Group company
Anchor Ad Performance
Anchor Ads average 1.4% click through rate (CTR)
Anchor Ad delivers conversions (View To Conversion ratio/VTC ) at nearly the same rate that IAB display banners produce only clicks
Bottom line: Anchor Ad delivers superior CTRs and conversions
8©Copyright 2009 Premium Access Media, All Rights Reserved a PV Media Group company
Anchor Ad Specifications
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• Pricing: Supports multiple pricing models: Views, Clicks, Conversions
• Dimensions: 800x100 (Top 30-50 pixels need to have transparent background)
• File Formats: PNG, GIF, Flash (SWF), Video• Targeting: Geo, day-parting, site-specific• File Size Max: 75k (PNG, GIF) 100k (SWF) All ads
must be hosted by Premium Access Media• Design Controls: Background color, size, font• Campaign Optimization: Automated performance-
based distribution logic and performance-based optimization tools
• Reporting: Real-time campaign performance reports including multi-level conversion tracking
©Copyright 2009 Premium Access Media, All Rights Reserved a PV Media Group company
Email: [email protected]: 866.957.7326Fax: 602.297.4219 Website: www.PremiumAccess.com
Email: [email protected]: 866.957.7326Fax: 602.297.4219 Website: www.PremiumAccess.com
Contact
10The advertisers shown in this presentation are for demonstration purposes only
©Copyright 2009 Premium Access Media, All Rights Reserved a PV Media Group company