Daniel HaleADV 420

Open 24/7 365 DaysLocated close to their customers’ work,

school, and home.Emphasis on cardio-vascular equipment.Made For: Not Made For:

Anytime Fitness’ Social Media

Challenges & Goals

Goals

Increase Social Media

Facebook Twitter YouTube

2011

Facebook Twitter YouTube

2012

Interaction via Social MediaCommunicating with consumers by

responding on social media networks.

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Internet Advertising

Create a Blog

Evaluating Success

Increased Membership Sales & Increased Awareness in Social Media

BudgetCost per Click Using Google Ads: $.74/click

(estimated 3,000 clicks per month.Paid Ads (Facebook): $150 x 3 daysPaid Ads (Bodybuilding.com): $3,00 annually Anytime Fitness Social Media Intern: $400/week

for one yearTotal: $26,142Facebook Ads will run the first week of January,

which is the month of the highest sales. All other ads will run until December 2012 including the intern.