APPLE INC.Presentation for PPM

By - Kapil Sanjay Shendge Symbiosis Institute of Computer Studies and Research, MBA- IT

ABOUT APPLE INC.• Apple Inc., formerly Apple Computer, Inc.

• Multinational corporation that creates consumer electronics, personal computers, computer software, and commercial servers, and is a digital distributor of media content.

• Founders Steve Jobs and Steve Wozniak created Apple Computer on April 1, 1976, and incorporated the company on January 3, 1977,in Cupertino, California.

• Current CEO :- Tim Cook

BUSINESS MODEL• Apple knows more than one way to earn money, and it’s undoubtedly successful • Prior to 1996, the company focused almost exclusively on personal computers and When Steve

Jobs rejoined the company in 1996, that mission evolved beyond personal computing into products like the iPod, iPhone, and iPad.

• In 2013, Apple generated revenues of about $174 billion, which is a 5.7 percent increase compared to 2012.

• Apple sells its products through the retail channel, playing the role of wholesaler, while also selling direct to consumers through stand-alone retail stores and an online store.

• Apple faces a strong pressure to innovate technologically, but also in terms of revenue sources. And that’s what Apple is good at.

• Jim Edwards’ headline on Business Insider puts it straight: “The Fingerprint Scanner On The New iPhone Is About Money, Not Security.” Through the fingerprint scanner, the smartphone becomes the key to the mobile wallet, according to Edwards. It significantly increases consumers’ trust in mobile payment methods, including app store or in-app purchases, but also payment over near field communication (NFC).

SHARE OF REVENUE

HOW WORLD CHANGED

• First met in 1971; Jobs was 16, Wozniak was 21

• Steve Wozniak built a computer to run on the 6502 chip from MOS technology, but Jobs had the idea to sell it.

• They used a TV as Display.

1984 – MACINTOSH

THE COMPUTER THAT CHANGED EVERYTHING…!!!

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“We’re just in the beginning stages of what will be a truly remarkable breakthrough for most people — as remarkable as the telephone.”

— Steve Jobs

1984 – MACINTOSH

• It was approachable and friendly, starting with the smiley face that greeted you.

• There were folders that looked like file folders and a trash can for throwing things away.

• And with the click of a mouse, you could suddenly do the unimaginable.

• You could move things around on the screen, change the way they looked, combine words with images and sounds, and create like never

before. A new era had begun.

Released January 1, 1985 Macintosh XL

• The design of the Macintosh XL was based on the predecessor of the original Macintosh, the Apple Lisa

• Modified to run the Mac operating system, the Macintosh XL featured 1MB of RAM

• 400K disk drive, and a beautiful 12-inch monochrome display.

LATER DEVELOPMENTS• Macintosh Plus released in January 16, 1986.

• Macintosh II released March 2, 1987.

• Macintosh IIx released in September 19,1988

• Macintosh Portable released on September 20,1989 Macintosh Portable

OTHER PORTABLE DEVICE

• Whole Industry changed because of these Revolutionary Products.1)iPod2)iPhone 3)iPad4)MacBook5)Apple TV 6)iMac7)MacBook Air

POWER STRUGGLE BY JOBS

• Jobs was fired in 1985 by the board of directors, but after three unsuccessful CEOs throughout the early-mid 90s, was brought back in 1997 and assumed the position of interim CEO.

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• Apple has done what Apple does best, make complex applications easy, and make them even more powerful in the process

APPLE STRATEGY

• Turn the Ordinary into Something Beautiful • Justify Your Price • Communicate in the Language of Your Audience • Become “The Name” • Choose Your Strategy And Go All In • If It Looks New, It Is New. • Listen To All The Voices, Not Just The Loudest. • There Is Nobody More Important Than The Customer.

ACQUISITIONS•After being fired by Apple, Steve Jobs started NeXT Computer in 1985 and released an alternative to the Mac and Windows-based PCs. Apple bought NeXT in 1986 for $429 million

•Founded in 2007, Siri Inc. Apple bought the company in April 2010 and introduced the Siri voice assistant in the iPhone 4S in 2011

•August 1,2014 , Apple Acquired Beats Electronics, a Leading Headphone Maker and Music Streaming Brand for $300 Millions.

• Intrinsity, a mobile chip maker, was acquired in April 2010 for a rumored $121 million as Apple worked to develop faster processors that use less energy.

• AuthenTec, a mobile security company, was purchased for $356 million in July 2012, a move analysts say could help turn the iPhone and iPad into more secure devices for mobile payments.

iTUNES• iTunes is a media player, media library, and mobile device management application

developed by Apple Inc. It is used to play, download, and organise digital audio and video on personal computers.

• Somewhere around the time Metallica began suing Napster over the leak of its "Mission: Impossible II" track, "I Disappear," in 2000, a light bulb appeared over Steve Jobs’ head.

• Apple’s iCEO saw the peer-to-peer network as more than an illegal nuisance and began to develop a way to leverage the Napster revolution into the next killer Mac app.

• After racking up more than a million downloads in just a few short months, it quickly became clear that iTunes was every bit as revolutionary as Apple hoped.

iPod

• The iPod is a line of portable media players designed and marketed by Apple Inc. The first line was released on October 23, 2001, about 8½ months after iTunes (Macintosh version) was released.

• The name iPod was proposed by Vinnie Chieco, a freelance copywriter. • iPod line has dominated digital music player sales in the United States, with

over 90% of the market for hard drive-based players and over 70% of the market for all types of players.

• In January 2007, Apple reported record quarterly revenue of US$7.1 billion, of which 48% was made from iPod sales.

iPhone• iPhone is a line of smartphones designed and marketed by Apple Inc. It runs Apple's iOS mobile

operating system.The first generation iPhone was released on June 29, 2007. • There are seven generations of iPhone models, each accompanied by one of the six major releases

of iOS. • The iPhone 5S features the dual-core 64-bit A7 processor, an updated camera with a larger

aperture and dual-LED flash, and the Touch ID fingerprint scanner, integrated into the home button. • Development of what was to become the iPhone began in 2004, when Apple started to gather a

team of 1000 employees to work on the highly confidential "Project Purple”, including Jonathan Ive, the designer behind the iPhone

iPad• iPad is a line of tablet computers designed and marketed by Apple Inc., which runs Apple's iOS.

The first iPad was released on April 3, 2010.

• The iPad has built-in Wi-Fi and, on some models, cellular connectivity. As of June, 2014, there have been over 200 million iPads sold since its release in 2010.

• An iPad can shoot video, take photos, play music, and perform Internet functions such as web-browsing and emailing. Other functions games, reference, GPS navigation, social networking, etc.

• There have been five versions of the iPad. !

APPLE TV• Apple TV is a digital media player and a microconsole

developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources.

• The most recent version of Apple TV is the third generation, introduced on March 7, 2012, incorporating the higher resolution (1080p) video standard.

• The device has no integrated controls and can only be controlled externally, either by an Apple Remote control device on iOS devices.

APP STORE• The App Store is a digital distribution platform for mobile apps on iOS, developed and maintained by

Apple Inc.

• The service allows users to browse and download applications that were developed with Apple's iOS SDK. The apps can be downloaded directly to an iOS device, or onto a personal computer via iTunes.

• Apple takes 30 percent of all revenue generated through apps, and 70 percent goes to the app's publisher.

• The App Store opened on July 10, 2008, via an update to iTunes. It allowed Apple to control the quality of apps for the first time and to introduce a charge on top of the basic cost of the app.

• As of on June 2, 2014, available apps are 1.2 millions+, total Downloads are 75 Billions+ on Apple App Store.

OS X• OS X, previously Mac OS X, is a series of Unix-based

graphical interface operating systems developed and marketed by Apple Inc.

• It is designed to run on Mac computers, having been pre-installed on all Macs since 2002. It was the successor to Mac OS 9, released in 1999, the final release of the "classic" Mac OS, which had been Apple's primary operating system since 1984.

• OS X, whose X is the Roman numeral for 10 and is a prominent part of its brand identity.

• The 'X' is also used to emphasise the relatedness between OS X and UNIX.

MAC OS X• Jobs Released Entirely New Operating Systems on March 24, 2001.

LAST BUT NOT THE LEAST

• July 15, the recent IBM and Apple merger, which apparently ended almost 30years of rivalry.

• Apple and IBM announced a partnership basically to build Enterprise Apps designed exclusively for iPhone and iPad.

• The collaboration is expected to bring more than 100 apps with IBM Providing the cloud Services.

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• THANK YOU