Presentated By:- Group 6

Under Guidance ofProf. Shantanu Gosh

World’s No.1 Steel Company

Present in more than 60 countries

Industrial presence in Europe, Asia, Africa and America

Corporate Headquarter :Lexumbourg

listed on NYSE, Amsterdam, Paris, Brussels, Luxembourg, Bilbao, Madrid.

Produces 120 mt of steel, representing 10% of the world steel output

PROFILE

VISION and MISSION

Mission : Our mission is to provide complete steel foundation solutions to its customer on a worldwide basis.

Vision : Developing the skills of its employee is an integral part of the Arcelor Mittal , vision to be the most admired steel institution of the world.

BUSINESSES

Automotive• S-in Motion

Mining

Long

FlatStainless

Product Lines

Flat

•Hot Rolled•Cold Rolled•Electrical Steel

Automotiv

e

•S-in motion

Distribution &

Solution

s

•Construction•Wire solutions•Projects

BUYERS

HOT ROLLED – Thin Mild Steel -CRC

Cold Rolled – Long Hao Steel Tube Co. LTD

Electrical Steel - ROTOR, GT Mechatronics

Automobile – Volkswagen

Construction – Norak Steel, Debro Steel

Wire Solutions - 4500 Customer Worldwide

CompetitorsCompany Name

Arcelor Mittal Thyssenkrupp Nippon Steel Tata Steel

Rank In Fortune 500

28 74 157 258

Previous Rank in Fortune 500

39 89 165 315

No. of Employees

315867 199374 50077 84000

Revenues 124936 80210 47479 32018

Profits 9399 3295 1543 1075

Assets 133088 58490 49313 23968

Stakeholder’s Equity

55198 15460 17518 5462

Market Share 10 4 3 0.86

ANALYSIS OF COMPETITORS PRODUCT LINES

ThyssenKrupp.

Nippon Steel.

Business areas of ThyssenKrupp

Materials Division

Technologies Division

Steel Europe Steel Americas

Materials Services

Stainless Global

Marine System

Components Technology

Plant Technology

Elevator Technology

Materials activitiesThe Materials division focuses the Group's worldwide materials activities:

The Steel Europe business area brings together our premium flat carbon steel activities, from intelligent material solutions to finished parts. The product range includes custom tailored products made from steel sheets of different thickness, grade and finish.

The Steel Americas business area will develop the American market for high-quality steel products. It includes the steelmaking and processing plants currently under construction in Brazil and the USA.

As a leading global supplier of stainless steel, the Stainless Global business area specializes in flat stainless steel products and high-performance materials such as nickel alloys and titanium. The business area also includes the new stainless steel mill in Alabama, which is being built in close cooperation with Steel Americas.

The Materials Services business area is focused on materials services all around the world, and particularly in Europe and the NAFTA region. Through integrated supply chain management, carbon and stainless steel, titanium, aluminum and plastics are supplied to customers on schedule and prepared for further processing.

Technological capabilitiesThe Technologies division brings together ThyssenKrupp's technological capabilities.

The Elevator Technology business area with its elevators, escalators, moving walks, passenger boarding bridges and stair lifts, keeps the world in motion. High quality, technological competencies and services such as maintenance and modernization secure the business area's market position and provide new opportunities for growth.

Plant Technology is a leading international supplier of chemical plants, refineries, cement plants and innovative solutions for the mining and handling of raw materials and minerals. The business area's plants and processes open up new possibilities for environmental protection and sustainable development.

Components Technology has a broad and successful product range of efficient and innovative components for the automotive, construction and engineering sectors.

The Marine Systems business area offers expertise, outstanding products and strong innovative capabilities in the area of naval and civil shipbuilding – from fuel cell technology for submarines to sophisticated research vessels.

Nippon Steels

Nippon Steel Corporation, also referred to as Shinnittetsu, was formed in 1970. Nippon Steel Corporation is the world's second-largest steel producer in volume and the second most profitable steel company in the world.

Nippon Steel’s products

1. Plates: Heavy plate and medium plates.These plates are used in large structures that underpin social infrastructures, including ships and offshore structures, buildings, bridges, civil engineering and construction machines, rail cars, tanks and pressure vessels, and nuclear, thermal and hydroelectric plants.There are two distinguishing characteristics of our plate operations. One is the supply of extra-long and extra-wide plates using Nippon Steel’s large facilities. The other is plates that incorporate sophisticated technologies, such as our Continuous on Line Control Next-Generation Accelerated Cooling Process

2. Sheets: Hot-rolled sheets, cold-rolled sheets, surface-treated sheets, precoated sheets, tinplate and electrical sheets.The steel sheets are used in a wide variety of finished products, including automotive bodies, appliances, electrical machinery, steel furniture, office equipment, construction materials, containers, motors and transducers.

3. Bars and Wire rods: Bars, bars-in-coils, low-carbon wire rods, high-carbon wire rods and foundry pig iron.The bars, wire rods and foundry pig iron produced by Nippon Steel are used widely in the manufacturing sector, especially in the automobile and construction sectors, where they undergo additional processing, including heat treatment, wire drawing or forging. In the automobile sector, these steel materials become components, such as shafts and gears, and steel cord for tires, while in the construction sector they are turned into higher tensile-strength cable for suspension bridges, concrete reinforcing rebar, wires and nails.

4. Shapes: H beams, heavy plates for steel frames, rails for railways, steel sheet piles, pipe piles and such fabricated products as segments.Whether the building environment is deep underground or a tall skyscraper, Nippon Steel offers the construction industry a wide range of building materials, including H beams and steel sheet piles, as well as fabricated products and construction methods matched to diverse needs.

5. Pipes and Tubes: UO pipe and spiral, electric resistance-welded, butt-welded, seamless pipe and tubes.Steel pipe and tubes are used in diverse applications by energy-related industries (natural gas and oil pipelines, drilling and pumping equipment at gas and oil well site and electric plant boilers); by the automobile, construction and industrial equipment industries (propeller shafts and equipment cylinders); and by the building construction and civil engineering industries.

6. Titanium: Cold-rolled sheets and coils, welded pipe and tubes, hot-rolled sheets and coils, plates, bars and wire rods, foils and fabricated products.Titanium products are used in chemical plants (reaction vessels, tube-type heat exchangers, plate-type heat exchangers, pipes and pipe joints); in power plants (condenser tubes and tube plates); in electrolysis (electrodes, electrolyzers and copper foil drums); in automobiles (mufflers, suspension springs, engine valves and connecting rods); in consumer products (golf clubs, watches, eyeglasses and IT equipment exteriors); and in building construction and civil engineering applications (roofs, walls, monuments and corrosion protection for offshore structures).

LAKSHMI NIWAS MITTAL

CONSOLIDATION

INDUSTRIAL LOGIC

Globalization

Growth Strategy

GeographyProducts

Value Chain

Opportunities

Financial Analysis

RECOMMENDED STRATEGIES

As we are generating max. Revenue i.e. 52 % from flat carbon steel so we will be tapping the market for flat carbon steel only . Flat carbon steel is used by ship builders , construction companies ,etc so we will be collaborating with the following companies :-

SHIPPING COMPANIES• PUBLIC SECTOR COMPANIES• Goa Shipyard Limited• Goa Shipyard• Hindustan Shipyard Limited• Hooghly Dock and Port Engineers Limited, Kolkata• PRIVATE SECTOR COMPANIES• Adani Shipyard • ABG Shipyard Limited• Bharati Shipyard Limited.

Cont….

CONSTRUCTING RESEARCH CENTRE EMPLOYING MOST TALENTED TEAM IN CHINA AND INDIA TO LOCATE THE AREAS CONTAINING IRON ORE TO SELL THE STEEL AT LOW PRICES.

SUPPLYING IRON ORE TO THE STEEL

COMPANIES AROUND THE GLOBE.

R & D

Approach in Organic Growth

Rapid Prototyping

Granite Cloudy, the Roman steel tile

Solano for roofing and cladding

Swedish Steel Prize - Gas bottles

Research & Innovations

http://www.arcelormittal.com/fce/prg/research_map.html

First major FCE customer meeting in Germany

Sharing our passion for steelMore than 170 customers from Germany, Austria and Switzerland attended ArcelorMittal Flat Carbon Europe’s first major customer meeting in Cologne (Germany) on 19 June 2008