Are You Ready to Move into the Future of E-Commerce

One of the most interesting new twists to e-

commerce that has occurred in the last few

years is that of personalised shopping.

If you happen to think that this is business

model is strictly a fad or only for the very

wealthy, you may be surprised. But, there

are other new niches that are starting to get

traction as well.

Wesley Yuhn in Tampa and head of Media

Oasis, a company specializing in marketing

of E-commerce pays attention to the trends

that are on the horizon. These are some that he sees that are not yet overcrowded but he expects

will be successful over the next few years.

If you are trying to find your niche in the market, these are some of the trends that are Mr. Yuhn

and other experts advise considering.

Customized Over the Counter Meds – Whether you are in the Compound Pain Relief

field or trying to place Diabetic Prescription Vitamin Supplements, using a custom

formula made by a legal and registered compound pharmacy in the U.S. is one of the big

interests in America today.

Let Customers Design Their Own – This started with Nike Shoes last year when they

let customers design their own tennis shoes choosing the colors, designs and height of the

shoe that they preferred. Some of the most interesting elements were the height of the

side of the shoe instead of making a one cut-line for any given style. Many of their

customers chose to increase the height on the traditional basketball style shoe for reasons

of comfort and protection, according to Nike.

Personalized Communications – This is not limited to just emails but to every facet of

your e-commerce experience. Amazon is touching on this type of personalized

communication by sending you emails about items that you have already searched for in

the past and when you go to the sight, if you have frequently chosen items that were red

in color, they will show you red items in your current search query first. It is a form of a

virtual personal shopper to help save you time.

3D Printing and Innovative Items –3D printing technology is still very new and the

uses are barely being explored as of yet. But, suppose that you could go to into a shop,

see a set of bowls that you happen to like and could purchase the item as a “to-be-printed-

on-your-3D-printer” version. You could choose or design your own color, pattern, size

and buy it right now. You could avoid paying shipping and handling because it doesn’t

require shipping. Could this be done with fabric as well to print out a garment? Maybe.

The one thing we know it doesn’t work for is guns – they fall apart and explode – it’s

been tried.

360 Degree View – One store in New York City is already presenting their boutique

items in this viewed experience. Instead of just looking at a photo of an item, you

actually wander around the “physical store” and can look through items that are actually

there. In addition, you can interact with voice technology with the designers and models

and ask them to try items on that you are interested in seeing. This is another trend that is

just at the beginning but worth exploring.

For those just entering the workplace world as entrepreneurs, these are trends and niches to

consider combining with your own brand of e-commerce.