Creation Station: Using QR Codes

to Improve Learning and Performance

Dr. Kella B. Price, SPHR, CPLPPrice Consulting Group

@kellaprice

Session: TH209CSThursday, 1:45-3 p.m.

Caesar’s Palace, Neopolitan II

Once you have a QR Reader loaded on your smart phone scan this code to test if it is functioning correctly.

To prepare for this session, please access your smart phone’s application store and download a free QR

Reader.

KaywaReader

BeeTagg Qrafter Bakodo

QRReader i-nigma TapReader ATTScanner

QR Droid

Creation Station: Using QR Codes

to Improve Learning and Performance

Dr. Kella B. Price, SPHR, CPLPPrice Consulting Group

@kellaprice

Session: TH209CSThursday, 1:45-3 p.m.

Caesar’s Palace, Neopolitan II

Take this survey before the session starts!http://svy.mk/SQUqZX

#TH209CS #ASTDTK14

During this collaborative session, please feel free to Tweet your;

•Ideas•Tips•Tricks•Discoveries •Ah Ha! Moments

So that everyone can benefit!

•Other useful hashtags: #socialmedia #ASTD #QR #QRtip

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Who is “live tweeting” this presentation?

What do you want to take from this session? #TH209CS #ASTDTK14

Goals for the session:

• Implement the use of QR codes• Enhance knowledge and information sharing• Improve conversion optimization• Determine when it is appropriate to use QR

codes• Demonstrate how to create QR codes in

learning events.

QR Codes for Trainers

Why QR Codes?

www.bitly.com/MobileStatsVid

Why QR Codes?

www.bitly.com/MobileStatsVid

Why QR Codes?

How does the technology impact YOU?

• More peer-to-peer collaboration• Better knowledge transfer• Real-time activities and information• Low skills required to use• Low cost to implement• Increase training

opportunities/modalities

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Benefits of using QR codes:

• Green• Resources when they want, where they want

it• Provide supplemental information• Evaluate training effectiveness• Engage audiences• Conversion optimization

MS Tags

• Must have Microsoft Tag Reader

Scan these by downloading app: gettag.mobi

MS Tags

• www.tag.microsoft.com• Create your account• Click on "Create Tag"• Select URL, App Download,

Free Text, vCard, or Dialer• Enter required information

to create Tag

What is it?

QRCodes:“quick response” square barcodes of (usually) black & white, link to data:

–contact info–Website–video

Where can I find QR Codes?

Guidelines for QR Codes

• Business objective• Add value• Provide contextual assistance• Tested with multiple applications

Generating QR Codes

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Link Shortener

Link Shortener in QR Code

Step-by-Step with bit.ly

1. Enter the website address in the link shortener. Click on shorten.

2. Copy the shortened link.

3. Use the shortened link to create your QR code.

Link Shortener Analytics

Generating QR Codes

23

Now, you try it…

Customizing

• Color

• Edges

• Multiple pieces of data• Customized content for end user• Details about end user (location and phone)

Contact info sample:Viscards.mobi/johnkella

Plinks.me/nuggwq

Customizing

• Save your QR code• Open the file in Paint. • Resize QR code to make

easier to work with.• Select colors and use

Paintcan tool to change the black elements to color of your choice

• When finished, test scannability.

• Add it to a Microsoft Office file.

• Right click on picture, select "format picture", fill, click on "solid color", and select desired color

• Click on picture, select "recolor", select "set transparent color", then click on one of the black sections of the QR code.

Contact info sample:Viscards.mobi/johnkella

Generating QR Codes

• Youscan.me

Generating QR Codes

• Youscan.me

Generating QR Codes

• Youscan.me– Location tracking– Analytics

Other apps

• Google: QR-Code Tag: http://bit.ly/ChromeQRCode • Firefox: Mobile barcode:

http://bit.ly/QRFirefox

Create a QR code from content in your web browser. QR-Code Tag and Mobile barcode make it easy.

As a business tool

• Send QR Codes quickly via social media

Use the QR code add-in for your browser to make it easy to create QR codes for URLs!

The QR code can be shared on Facebook or Twitter, or saved for later use.

Remember:

• Explain why they should scan• Provide a URL• Use a link shortener• Test with multiple applications

Check the Backchannel

What are the implications for

training?

bit.ly/10KCQQ3

Give your feedback in the discussion forum by scanning the code:

As a business tool

• Likify.net• Facebook Places• Check-ins via Facebook,

Foursquare, Twitter FOLLOW, or Google Places.

• Subscribe to blog• Opt-in on email list

As a business tool

As a business tool

• Promotions• Billing invoices• Business cards• Marketing brochures• Conferences• CV

As a business tool

http://bit.ly/CVwQRCode

Training: Pre-session

• Registration• Map• Session description• Prework• Texts• Survey for participants• Pre-populated tweets

Pre-populating Tweetsbit.ly/1bSBBEF

Pre-populate by creating a URL:1.Start with twitter.com/intent/tweet?text=2.Hashtag: %233.Spaces: +

I learned how to pre-populate #Twitter statuses Thanks @kellaprice #cool #TH209CS #astdtk14

http://twitter.com/intent/tweet?text=I+learned+how+to+pre-populate+%23Twitter+statuses+Thanks+@kellaprice+%23cool+%23TH209CS+%23astdtk14

4.Don’t forget to shorten link before you create the QR code

Training: During the Session• What is the goal or learning objective? • What will the code do to enhance the activity or

information? • Does the QR code enrich the activity with FUN as

well as supplemental information? • How will you support learners who need

assistance?• Finally, how will you measure if the activity has

been successful (specifically, consider Kirkpatrick’s Levels 1-3)?

Training: During the session

• Intro – download the app• Supplemental reading• Slideshare• Delicious/ bookmarking tools• Contact information• Videos• Polls/Surveys

Surveys

• Employee Satisfaction survey• Exit survey• Customer survey/performance data• Testing, evaluating, polling• Name tags

Get real-time feedback from customers after each interaction with a QR Code; helps coach employees.

Tweet me! #TH209CS#ASTDTK14

What are some survey types that would benefit from a QR Code?

Surveys1. One benefit of using a link shortener is:2. True or False: Mobile barcode (#QR Code) scanning was up over 4500%

comparing from Q1 2010 to Q1 2011. 3. QR codes should:

a)Serve a business objectiveb)Add value for the userc)Provide contextual assistanced)Be scannable e)All of the above

Distribution

• Reading – provide link• Calendar items• Recruiting• Webinar• What’s new• Orientation

Check out this site to create your calendar event:

What types of materials could be distributed using a QR Code?

Distribution

Using your smart phone click on the QR Code to download a copy of this presentation.

http://bit.ly/slideshareKella

Video

• Memo – Leadership video• Job Aids

Job Aid Video Example

Video

http://bit.ly/U6KfUy

Activities

• Weekly fun• Scavenger hunts

Activities

Team meeting tomorrow in the break room @ 9am. Join us for doughnuts&coffee. We'll be celebrating someone's service anniversary and the Sales contest winner!

Using QR codes for supplemental information

Training: Post-session• Conversion optimization: Analytics• Consider these questions:

– How QR code was presented– Did you test the QR codes for scannability?– Did you explain to the audience how to scan QR codes

before the session?– How was the QR code introduced? – Did you point it out to the audience and tell them

what content it was linked to? – Was the QR code on the projector screen (more

difficult to scan) or was it presented in handouts?

Following up with your audience

• Summary of key points• Copy of session tweets• Document with all QR codes• Bookmarking resources

What are your takeaways? #ASTDTK14 #TH209CS

© SAP 2009 /

Page 55

Your Feedback Counts! Your feedback helps ASTD continue to provide top-notch educational programs that help you stay on top of a changing profession.

Evaluation forms for this session are available via the mobile app and at the following link: www.tkconference.org/attendees.

Thank you!What are your questions?

Dr. Kella B. Price, SPHR, CPLPwww.thepriceconsultinggroup.com

drkellabprice@gmail.com 252.622.8119

Price Consulting Group

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Don’t forget:

Check out my QR Code resources on Delicious:

http://bit.ly/deliciousastdtk13

Download a copy of the slides and supplemental materials from the

Conference site or from slideshare:http://bit.ly/slideshareKella

Complete the evaluation feedback about this session!