2. ATHENS CITY BRANDING START-UPS LOCISH: Mobile application
that acts as an electronic travel guide placing the city's
residents in the service of the traveler INCREDIBLUE: Mobile
application which rents boats to stakeholders without the
involvement of any intermediary DOPIOS: mobile application that
promises to bring travelers into contact with the life and pulse of
the city to intimate them with the locals ATENISTAS: Voluntary
group harnesses the disposal of Athenian citizens to create.
Sponsoring only in material goods. The various costs of the actions
covered by aid members of subgroups 3. DISADVANTAGES Start-ups
funded mainly by foreign organizations and various Greek private
initiatives. (e.g. Attica Ventures, EGG, etc.) A. Locish: Financing
from Silicon Valley B. Incrediblue: Financing of Greek private
namely OPENFUND The Greek government bodies so far do not support
these companies bringing the total project to promote the name of
the firm and not Athens. 4. AMSTERDAM 5. The Amsterdam Marketing
working closely with local corporate, cultural enterprises and
government agencies, to achieve a common goal: to create a strong
economic base in the region of Amsterdam, attracting the maximum
number of meetings per year. To accomplish this, A.M. is working
with public and private organizations, cultural institutions and
universities. The target groups that focuses are: Residents,
Visitors, and Business Their action is based on research on the
current market situation. 6. ATHENSHOLIC'S RE-BRANDING Target
Groups: Greek and foreign entrepreneuers Visitors Citizens of
Athens Our goal is not to become another business like the others
but to support and promote existing ones 7. ATHENSHOLIC'S
RE-BRANDING To achieve this: Cooperation with the City of Athens
Request for state funding Promotion and advertising start-up
business 8. CONTACT WITH ATHENSHOLIC Our Facebook page:
Athens-Holic Our emails: [email protected][email protected][email protected][email protected][email protected] 9. CONTACT WITH
ATHENSHOLIC Our Facebook page: Athens-Holic Our emails:
[email protected][email protected][email protected][email protected][email protected]
