ATTRIBUTION THEORY

PresentationBy

SOUMYA PRAKASH PARHI

Reflection Activity

• I would like you to take a moment to think about one good thing that has happened to you this week. Think about the main reason why this good thing happened.  

ATTRIBUTION THEORY

• One of the most amazing features of human beings is this: We try and explain Anything.

ATTRIBUTION THEORY• According to FRITZ HEIDER :– THE REASON BEHIND THE BEHAVIOR CAN BE

INTERNAL / EXTERNAL ATTRIBUTION.

• Internal attributions– personality characteristics– beliefs

• External attributions– situational pressure/influence

• Example: Student turns in papers late– Internal: lazy, partying all the time– External: family problems, working, girlfriend

ATTRIBUTION THEORYLocus of Causality

Internal is when you believe the outcome is a response of your ability or effort.  External is when you believe the outcome is a response of the task difficulty or luck.  

StabilityIs whether you believe that the outcome is

either stable (same outcome will occur every time) or unstable (the outcome will vary).

ControllabilityIs whether you believe that the outcome is

either controllable (by yourself) or uncontrollable (not in your control).  

Using Attribution EffectivelyThere are two steps to effective use of

attribution:  First, it must be applied in a situation where

people are thinking about why things are happening.

 Second, the explanation must be an internal

attribution.  

Remember Less Is More.  The less you do and the more you let the receiver think; the more change that occurs.  

THANK YOU