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Martin Cerullo presents at the 2013 Australasian Talent Conference in Sydney. Martin is Development MD at Alexander Mann Solutions and presented an explanation of Offshoring and how it can benefit Australian businesses. Find out more about the Australasian Talent Conference at www.atcevent.com
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Strictly Confidential
Martin Cerullo
MD-Development, APAC
29 May 2013
The Nuts & Bolts
Offshoring All or Part of Your Recruitment Function
© This information is the property of ATC Events and may not be reproduced or used without attribution
Page 2 [Strictly Confidential]
Agenda
An Introduction to AMS The Nuts & Bolts
Design Build Operate Measure & Optimise
Case studies A checklist Q&A
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Alexander Mann SolutionsMultiple Service Options for Clients
Project SupportConsulting
Options include: Employer Branding Assessment Consulting Workforce Planning,
Outplacement & Transitions Operations & Technology
Consulting Sourcing Intelligence
Options include: Resourcing Augmentation source cloud™ Project delivery
Outsourcing
Options include: Business outcomes RPO:
‒ Executive & experienced hires including internal & career mobility
‒ Apprentice and graduate Contingent workforce solutions source cloud™
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Alexander Mann SolutionsTrue Global Coverage
Global Talent Management Solutions
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Why AMS looked at offshoring?
Professional Social NetworksScaleabilty
24-5 Servicing Alumni networksWage Arbitrage
Jobboard Management & optimisation
Increase Geographic Coverage Role Segmentation & Specialisation
Access to New Talent Pools
>50% have a masters degree
>75% speak more than 2 languages
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AMS Offshore Today
Cleveland, USFounded 201235 Staff
Bracknell, UKFounded 2002160 staff
Krakow, PolandFounded 2005427 staff
Manila, PhilippinesFounded 2006153 staff
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The Nuts & Bolts
Ope
rate
Opt
imis
e
Bui
ld
Des
ign
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Business Case – The Approach
1. Link to a business priority
2. Involve the right people
3. Data talks4. Assess the risks
5. Cost benefit analysis
6. Communicate and gain buy
in
Potential Outcomes Decreased costs Optimised flexibility and
scalability Increased efficiency Expanded geographic
and time coverage Improved stakeholder
experience Right people, right jobs Enhanced candidate
experience
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Business CaseThe AMS Data Checklist
Financial
Staffing costs
Other people costs
Infrastructure costs
External costs (supply chain)
Performance
Time to hire
Candidate experience
Source effectiveness
Process efficiency
Workforce Plan
Volumes
Hiring categories
Timing
Skills
Design
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ScopeTask Breakdown
Client
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Organisation Structure with Specialisation of Task
Build
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Right People are Key!
Cultural fit
Language skills
Technical skills and experience
Competency Assessment
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Process Definition
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Technology Enablement
ATS Sourcing Technology Other resourcing systems?
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Infrastructure
Facilities
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Training on the Solution
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Cultural Training is Key
The Australian Anthem
The Ashes
Neighbours & Home & Away
Vegemite
The Australian Coat of Arms
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
% Correct Answers on Australian Culture Prior to Training
Source: AMS Offshoring Survey May 2013
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Operations Manual & Templates
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Brand Engagement
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What Drives Offshore Team Engagement with Employer Brands?
Face to face training
Web training
Online toolkit on the client's employer brand
Information on the intranet (client's or Knowledge Exchange)
Seeing the employer brand in action
One-to-one briefing from a client's employer brand manager
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Source: AMS Offshoring Survey May 2013
Operate
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Performance Management
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Team Engagement
Training
Client brands
Global culture
Centre culture
Career opportunities
My team
0 20 40 60 80 100 120 140 160 180
Source: AMS Offshoring Survey May 2013
Measure and Optimise
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Reporting
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Continuous Improvement
Measure
Audit
Benchmark
Best Practice
Improve
Embed
Some Examples of Offshoring
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Offshoring One Size Doesn’t Fit All
AugmentationFull Process
ScopeGlobal recruitment process AdministrationGlobal, regional and local sourcingRecruitment analytics
Offshore locationsManilaKrakowCleveland
ScopeAPAC recruitment admin only including
Req adminInterview
scheduling
Offshore locationsManila
Partial Process
ScopeSourcing for live requisitionsTalent poolingSourcing analytics
Offshore locationsKrakowCleveland
Audience Specific
ScopeIndia campus recruitment process
Response mgtScreeningCBIsHelpdeskReporting
Offshore locationsManila
To Summarise
Page 33 [Strictly Confidential]
The AMS Steps to Success
Step 1 Create a compelling business case
Step 2 Influence and secure stakeholder buy in
Step 2 Design a relevant model, fit for needs
Step 3 Build a structure, don’t throw a grenade
Step 4 Operate as an integrated and engaged team
Step 5 Listen, measure, review and optimise
Strictly Confidential
Thank You
+61 (0)438 479469
For further details please contact:
www.alexandermannsolutions.com
