PowerPoint Presentation
@AWSomeDayWelcome to AWSome Day
Anne Mnsson, Sr Account Executive, AWS
[email protected]
Johan Broman, Solutions Architect, AWS
[email protected]
Make this an AWSome Day!TAKE PART in our draw and win some
exiting technology!NAVIGATE & FILL IN
www.nordcloud.com/awsome-drawThe winners will be announced at the
end of AWSome Day Good luck!
Check out our booth and ask about our AWSome Day Special Offers
nordcloud.com/awsome-offers
1st Prize:iPad Mini 2 16GB WiFi - Space Gray
2nd & 3rd Prize: Raspberry Pi
We value your feedback!#AWSomeDay
Why Do Customers Use AWS?Agility
Platform Breadth & Depth
Innovation @ Scale
Cost Savings and Flexibility
The primary reason businesses are moving so quickly to AWS and
the cloud#1: Agility
no script
Why does agility matter?
no script
Old World: Infrastructure in weeks
Enterprises Cant Afford to Be Slow
Enterprises cant afford to be slow YET if you ask engineering
leaders how long it takes to get a server6-25 weeks Maddeningpeople
stop trying to inventwhy bother? Anybody that does a lot of
inventing will tell you that the two most important things are In
the CLOUD, can spin up thousands of servers in minutes If these
experiments dont work, give back to us or reuse
You Dont Need to Guess CapacitySelf
HostingWasteCustomerDissatisfactionActual demandPredicted
DemandRigid
ElasticActual demandAWS
With the elasticity of AWS, you no longer need to forecast
demand and buy up front. You get the ability to scale up to meet
the needs of spiky workloads, but then give that capacity back when
the spike is over. Whether your dealing with annual spikes like the
December retail boom, monthly or quarterly spikes associated with
accounting workloads, or unpredictable spikes associated with web
marketing, or any other situation where demand changes over time,
cloud has considerable advantage over the traditional IT investment
model.9
Great Things Happen When Risks are Taken
All of a sudden, w the possibility a reality that you can try
new ideas: Move teams from learned helplessness where no point
using shower cycles To a world where employees are motivated to
think of new ideas for customersAnd instead of only getting these
ideas from select senior folks, come from all over orgPeople often
ask us what does cloud mean for our IT people Reality is they dont
go awaywork on value-added activities on top of infrastructure
instead of undifferentiated racking and stacking Imo, better
question is how do we empower more of our employees to
invent/improve cust exp Truth is, people who work at enterprises
want to invent as much as start-ups, just been hamstrung Cloud
unleashes this innovationlets you be more agile, get more ideas all
over org, and RECRUIT more talented folks in process Better for
customers, companies, and businessWIN ACROSS BOARD
Get Rid of Undifferentiated Heavy LiftingData
CentersPowerCoolingCablingNetworkingRacksServersStorageLaborBuy and
install new hardwareSetup and configure new softwarebuild or
upgrade data centersWe take care of itSo you dont have to
Lets face it, racking and stacking gear in a data center just
doesnt help you win over your competitors. It takes lots of time
and lots of money and becomes a big distraction from activities
that can truly differentiate you. Plus, without big economy of
scale, these activities simply cost more.11
A broad and deep platform helps customersbuild sophisticated,
scalable applications
#2: Platform Breadth & Depth
2nd big reason people are moving so fast to the cloud is breadth
of services/features/geo AWS has
If want to build new businesses from scratch or move some/all
workloads to cloud, need a broad array of services and features to
make this happen and not have to piecemeal it
TECHNICAL & BUSINESS SUPPORT HYBRID ARCHITECTURES
MARKETPLACE CORE SERVICES INFRASTRUCTURE ENTERPRISE APPS
DEVELOPMENT & OPERATIONS MOBILE SERVICES APP SERVICES
ANALYTICS
RegionsAvailability ZonesPoints of Presence
IntegratedNetworkingDirect ConnectIdentityFederationIntegrated
AppDeploymentsData
BackupsIntegratedResourceManagementSupportProfessionalServicesPartnerEcosystemTraining
&CertificationSolutionArchitectsAccountManagementSecurity &
Pricing Reports
BusinessAppsBusinessIntelligenceDevOpsToolsSecurityNetworkingDatabasesStorageDataWarehouseHadoop/SparkReal
timeStreaming DataMachineLearning
ElasticSearchQueuing &Notifications
WorkflowTranscodingEmailSearch
API GatewayidentitySyncMobileAnalyticsPushNotifications
One click AppDeploymentDevOps
ResourceManagementResourceTemplates
ContainersApplication
LifecycleManagementTriggersVirtualDesktopsSharing
&CollaborationCorporateEmailBackups
IdentityManagement
AccessControl
Key Mgmt & Storage
Monitoring& Logs
Resource &Usage AuditingConfigurationCompliance
Compute
Storage
CDN
Databases
Networking
SECURITY & COMPLIANCE
11 regions throughout the world with 2 more to be announced next
year. A region is a place where we have clusters of DCs in what we
call AZsWe dont do regions like other infrastructure providers. We
dont launch a region with one dc and say heres a region.What weve
learnt this last 10 years is that if youre a company serious about
your applications and care about them you want to deploy them
across DC for fault tolerance.So we have 30 AZs with on or more DCs
in each AZ, which is a lot of DCs. Then we have about 50 points of
presence for our CDN.Compute Service with many flavors of compute,
We have many storage services, an object store, a block store,
archival backup store.We have 6 different DB Engines, we have a non
sql db service, we have a CDN and then we have all kind of network
features that you can put on top on these core building blocks.# of
analytical capabilities, batch analytics, streaming analytics, a
DW. Lots of mobile services
#3: Innovation @ Scale
2008
2009
2010
2011
Amazon EBSAmazon EC2Amazon SNSAWS Identity
& Access
ManagementAWS Import
& ExportAmazon
CloudWatchAmazon EMRAmazon RDSAmazon VPCAuto ScalingElastic Load
BalancingAmazon
ElastiCacheAmazon SESAWS
CloudFormationAWS Direct
ConnectAWS Elastic
BeanstalkGovCloudAmazon SWFAmazon Route 53Amazon RedshiftAmazon
GlacierAmazon
Dynamo DBAmazon
CloudSearchAmazon EC2AWS Storage
GatewayAmazon
CloudTrailAmazon
CloudHSMAmazon
WorkSpacesAmazon KinesisAmazon Elastic
TranscoderAmazon
AppStreamAWS OpsWorksAWS Data
Pipeline20132012
2014Amazon Mobile
AnalyticsAmazon CognitoAWS ZocaloAWS Directory
ServiceAmazon RDS
for AuroraAWS CodeDeployAWS LambdaAWS ConfigAWS Key
Management ServiceAWS Service
CatalogAmazon EC2
Container ServiceAWS CodePipelineAWS CodeCommit2015Amazon
EFSAmazon API GatewayAmazon WorkMailAmazon Machine LearningAWS
Device FarmAWS WAFAmazon
Elasticsearch ServiceAmazon QuickSightAWS Import/Export
SnowballAmazon Kinesis FirehoseAmazon RDS for MariaDBAmazon
InspectorAWS Database Migration
Service AWS IoTAmazon EC2 Container
RegistryAmazon Kinesis AnalyticsAWS Mobile HubAWS has been
continually expanding its services to support virtually any cloud
workload, and it now has more than 60 services that range from
compute, storage, networking, database, analytics, application
services, deployment, management and mobile.AWS Rapid Pace of
Innovation
S3- Launched March 14, 2006, 99.99% availability, $0.15
GB/Month- Trillions of objects, peaks at millions/sec. 11 9s of
durability at $0.03 GB/Month
AWS PRICING PHILOSOPHYEcosystemGlobal FootprintNew FeaturesNew
ServicesInfrastructureInnovation51PRICEREDUCTIONSWe pass the
savings along to our customers in the form of low prices and
continuous reductions
flywheel
Trade Capex for variable expense
1
Pricing model choice to support variable & stable
workloadsOn-demandReservedSpot3
Save more money as you grow biggerTiered pricingVolume
discountsCustom pricing4
Economies-of-scale provide lower costs than companies can do on
their own251 price reductions since 2006#4: Cost Savings and
Flexibility
Transition to price reductions
Pay For Infrastructure as you Need it, Not Up FrontOn-Premises$0
to get startedPay as you go
With traditional infrastructure, you have to guess how much
capacity you will need over the next 3-7 years, and pay for most or
all of it on day one. This ties up money that you could be spending
on other things and its very difficult to forecast accurately over
such a long period of time. With AWS, you pay for what you need,
when you need it.18
AWS Trusted Advisor: Automated Cost Optimization and
Advice2,600,000+ recommendations
$350M+ in cost reductions
To: AWS CustomerFrom: Amazon Web ServicesSubject: Potential Cost
SavingsDear Customer,We have identified $49,000 of potential
savings in your current
To: AWS CustomerFrom: Amazon Web ServicesSubject: Potential Cost
SavingsDear Customer,
To: AWS CustomerFrom: Amazon Web ServicesSubject: Potential Cost
SavingsDear Customer,We have identified $49,000 of potential
savings in your current AWS deployment.
-Amazon Web ServicesAWS rang me up and said they were cutting my
costs by $30,000 a month. In all my years in IT I have never had a
supplier ring me up and say that. It never happens. Now we can
invest that cash into new product development and turn it into
revenue.
- News UK IT Director, Chris Birch
Who is using AWS &what are they using it for?
Who is Using AWS in the Nordics?
70% reduction inoperational costs#1: Development and TestingDo
more dev and test work, faster
Sharepoint and SAPSAP
Reduced dev and test environment costsOracle
#2: New Workloads
Product prototyping
& designAudience management & creative design
Hotel booking engineBiological data researchGlobal deals
engineVideo streamingSIM card credit
News distributionApp streaming
Firmware upgradesMobile games
Mobile musicdiscovery
GE: A new manufacturing collaboration application, which allows
GE engineers to collaborate on materials, models, simulation, and
equipment in an ITAR-compliant environment on AWS.
ExpediaQantas GroupVodafone ItalyAdobe SystemsUbisoft
#3: Supplement Existing Workloads with the Cloud
Export operational data to Amazon Redshift for analysis2X faster
queries at 1/2 the costAnalyticsDisaster recovery SSAE 16-compliant
to restore all data within 2 hours
Equipment leasing app
Operational applicationsExport data to AWS for analytics
processing
SunPower Corporation:A leading global solar technology and
energy solutions provider,Uses AWS to help meet compliance
requirements for disaster recovery, enabling SunPower to
successfully expand into the leasing market.The company also saves
$120,000 annually over using a traditional hosting provider.
#4: Supplement Workloads with Existing On-premises
InfrastructureAWS serves up application content &
dataIntegration back to Samsung Data Centers for financial
transactions
Existing systems
#5: Migrating Existing Applications
Migrated clinical trials simulations platformSimulations in
1.2hrs vs. 60hrs64% reduction in costs
BMS: used Amazon's services to build a research cloud. Gives
these scientists the ability to run thousands and thousands of
clinical trial simulations so they can optimize design. This allows
them to reduce the number of human subjects used in a study,
reducing its length and frequency of data collection, and
ultimately cost to conduct.
#6: Data Center Migration
From 40 data centers, down to 69X increase in AWS usageAPIs help
govern usageand control cost
Enabling global collaboration3,000 applicationsby January
2015
Significant portions of the Wall Street Journal, dozens of
mobile and tablet apps worldwide, along with back-office apps are
migrating from traditional, statically provisioned data centers,
resulting in a 9X increase in AWS usage in the past 12 months.
APIs made it possible to integrate with their legacy
technologies, without concern for what it was developed in.
Share development globally, in minutes, using
CloudFormation.
After evaluating the infrastructure and making the business case
internally, News Corp, and their parent company, are migrating 3000
applications by the end of January 2015, resulting in a global
saving of $100M in infrastructure costs.
#7: All-in IT Entirely in the Cloud
We have to be great at a number of thingsoperating data centers
is not one of those things We are a hospitality management
organization, not an IT services company2000 applications migrating
to AWS in 18 months
TRANSITION: Charles Philips, CEO from Infor
Lets Dive In
