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Baby Boomers – The New Entrepreneurs
Brett McFall - Baby Boomers
According to HSBC research into retirement trends, Australians expect their savings to last just 11 out of 21 years in retirement, even if they reduce their living expenses by up to one third.
These are not great statistics
for the large amount of
baby boomers hitting
retirement age;
many are now looking
for ways other than
national
superannuation to
make sure they have
enough to see them
through post-
employment.
Brett McFall, internet marketing
expert & best-selling author,
has definitely noticed an
increase in over 60’s
showing interest in learning
how to make money
online. In fact, to cope with
demand, he's just opened
Australia's first school of
internet marketing.
http://brettmcfall.com/
"I've definitely seen a change in my clientele
recently," says McFall. "More baby
boomers are coming through my door
deciding that a second income is going to be
necessary to get them through retirement
comfortably.
Brett McFall
They realise that inadequate
planning, a preference for
short-term saving, and
an underestimation of the
cost requirements in later
life has meant they are
going to have a shortfall if
they don't start looking at
alternative streams of
revenue.”
Brett McFall
Brett McFall
McFall is really enjoying working
with this demographic.
"This over sixty market is
great to work with.
They're not afraid of hard
work and they are happy
to follow a formula to get
results. We're seeing a lot
of them doing really well
at what we teach.
They really understand the concept of starting up
something which you only have to create
once and which generates anything from
$50 to $5000 extra a week, depending on
how much effort and time they want to put
into it.
Brett McFall
Brett McFall
One of his favourite
students, a
grandmother in her
late fifties, Judi
Jaques makes
anywhere from
$9000 - $29000 a
month and had no
internet or marketing
experience previous
to attending a course.
"I just taught her how to find
hot niche markets and
how to set up simple little
websites that give that
market the product it's
looking for - especially
ones that revolve around
information. It cost her
very little and she
outsourced the majority of
the work."
Brett McFall
McFall says Judi’s results are
exceptional, but some
people just learn how to
increase their revenue by
around $50 -$100 a
week and this helps
them significantly to go
from struggling to
comfortable in
retirement.
Brett McFall
"That extra $100 a week
can mean groceries
are covered and
super will cover the
rest. It's so
rewarding being able
to help them find
that security."
Brett McFall
Brett McFall
McFall, author of How to make money while you
sleep has shared the stage with the likes of
Donald Trump, Richard Branson and Tony
Robbins. These renowned international
business speakers often use him as their
'internet guy' as he went from earning
$35,000 a year to over $500,000 when he
figured out the ins and outs of online
marketing.
Brett McFall
Not bad for a business
where he sets
something up once
and leaves it to
generate profit.
Brett McFall
"I'm so pleased we're seeing this increase in older
people realising the internet is a really
low-risk way to make money. I've been
speaking about this for a long time but
previously people thought internet
marketing just sounded like a scam.
It's certainly not a get-rich-quick scheme where
you don't have to do anything. It does take
some work, but the rewards can be huge
and can reduce financial worries in
retirement significantly."
Brett McFall
About Brett McFall
Brett McFall makes online
business easy and
fun. He’s the founder
of the Online
Marketing Centre,
Australia’s first school
of internet marketing.
Brett McFall
LIVE Classes are run weekly to
show people (in
particular the baby
boomer generation) the
ins and outs of starting an
online business. For more
information, Visit
http://www.brettmcfal
l.com/
References
News.com.au -
http://www.news.com.au/finance/superannuati
on/theres-still-time-for-baby-boomers-to-cash-
in-on-their-superannuation/story-e6frfmdi-
1227172922436
http://www.news.com.au/finance/superannuation/bab
y-boomers-to-work-into-80s/story-e6frfmdi-
1226769073673
HSBC
http://www.about.hsbc.com.au/news-and-
media/australians-face-a-13-year-shortfall-
in-retirement-funding-hsbc-research
Thank You!