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Bake in Cross-functional Collaboration by Cheryl Contee - The Lean Startup Conference 12/10/14

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When you run a startup, it's easy to assume that your small team necessarily works cross-functionally, because you all talk pretty often. But when you're trying to move quickly, and lots of projects are run by just one person, you can inadvertently skip important collaboration across roles. Cheryl Contee, CEO at Fission Strategy and co-founder of Attentive.ly, talks about her startups bake in cross-functional collaboration from the beginning, both to improve their products and to lay the groundwork for holistic product development as they grow.

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Page 1: Bake in Cross-functional Collaboration by Cheryl Contee - The Lean Startup Conference 12/10/14

BAKE IN CROSS-FUNCTIONALCOLLABORATION

Cheryl Contee

@ch3ryl

#LeanStartup

Page 2: Bake in Cross-functional Collaboration by Cheryl Contee - The Lean Startup Conference 12/10/14

PATH TO SUCCESS

MVP//

BUILD//

MEASURE//

LEARN//

DEV//

CUSTOMER

SUCCESS//

SALES//

Page 3: Bake in Cross-functional Collaboration by Cheryl Contee - The Lean Startup Conference 12/10/14

STORY

12/10/20

14

Online Outreach

Page 4: Bake in Cross-functional Collaboration by Cheryl Contee - The Lean Startup Conference 12/10/14

UX RE-DESIGN: ATTENTIVE.LY 2.0

Individual Interviews//

In-Person Group Workshop//

Report Back & Roadmap//

Execution//

Goals & Accomplishments//

Page 5: Bake in Cross-functional Collaboration by Cheryl Contee - The Lean Startup Conference 12/10/14

UX RE-DESIGN: QUESTIONS WE ASKED

1. What are the biggest strengths in the current interface?

2. Which aspects of the interface should we be sure to keep?

3. What are the biggest flaws in the current interface?

4. If you could change just one thing, what would it be?

5. What capabilities are missing that would

make attentive.ly much more useful?

6. What is an example of a web app you use that you think is

doing a great job?

Page 6: Bake in Cross-functional Collaboration by Cheryl Contee - The Lean Startup Conference 12/10/14

UX RE-DESIGN: RESULTS!

Page 7: Bake in Cross-functional Collaboration by Cheryl Contee - The Lean Startup Conference 12/10/14

GATHERING REQUIREMENTS?

12/10/20

14

Online Outreach

Page 8: Bake in Cross-functional Collaboration by Cheryl Contee - The Lean Startup Conference 12/10/14

TECHNICAL VS CUSTOMER RISK

12/10/20

14

Online Outreach

Page 9: Bake in Cross-functional Collaboration by Cheryl Contee - The Lean Startup Conference 12/10/14
Page 10: Bake in Cross-functional Collaboration by Cheryl Contee - The Lean Startup Conference 12/10/14

CHERYL CONTEE

@ch3ryl // [email protected]

@attentive_ly@fissionstrategy

#YesWeCode