Barcelona CSR Europe Social Intrapreneurship

Intrapreneurship Conference OPEN DAY

Launch of European Social Intrapreneurship Programme

11 December 2013

4.00pm – 8.00pm

Official Open Day Welcome

Intrapreneurship: A winning innovation strategy through employee empowerment

Juan- Jose Juan Global Head of Enterprise Innovation

Vodafone Global Enterprise

Intrapreneurship

Real life cases – Testimonies from intrapreneurs and enablers

Session moderated by

Raf Weverbergh

Managing Partner

FINN

IBM Finland “Intrapreneurship is about attitude”

Ville Peltola

Innovation Director

CTO Office Europe

IBM

Intrapreneurship is about attitude

Ville Peltola, ‘Serial Intrapreneur’

Innovation Director IBM Finland, CTO Office Europe

IBM 'Kasvuhuone’ Fast prototypes, demos, mockups

that help close existing deals or

open new ones. Accelerate new

technologies.

Idea Prototype Innovation

kasvuhuone = growth room kasvihuone = green house

intrapreneurship.fi

250+ members discussions

knowledge sharing meetups

1. Come to work each day willing to be fired

2. Circumvent any orders aimed at stopping your dream

3. Do any job needed to make your project work, regardless of your job description

4. Find people to help you 5. Follow your intuition about the people

you choose, and work only with the best

6. Work underground as long as you can – publicity triggers the corporate immune system

7. Never bet on a race unless you are running in it

8. Remember, it is easier to ask for forgiveness than for permission

9. Be true to your goals, but be realistic about the ways to achieve them

10. Honor your sponsors

BBVA “A New era, a new mindset: changing

the bank from within”

Antoni Ballabriga Head of Corporate Responsibility & Reputation

BBVA

Rebuilding trust & reputation from within Responsible business: strategic driver & cultural change

Antoni Ballabriga. Head of Corporate Responsibility & Reputation

Intrapreneur Conference. Barcelona. 11 December 2013

2

A new era for banking industry Nothing will remain as it was …

3

What's happening today?

1.Financial activity is undergoing a radical loss of its social legitimacy. This is a permanent global loss and is combined with a growing demand for responsibility.

2.Regulatory pressure is increasing in the sector, particularly in issues related to customer protections.

3.The dignity of our work is being questioned, which undermines the pride of belonging and limits our potential to become the world's best global bank.

4

A new challenge for BBVA Where we are going to …

5

Our response: getting a new “mindset”

RESPONSIBLE BUSINESS

Lo que sabemos muy bien: Cuántos euros ganamos Cuántos euros tenemos prestado en hipotecas Cuántos euros nos deja cada cliente (estamos en ello) Cuántos euros nos cuesta la financiación …

Lo que no sabemos ni tenemos en cuenta en el día a día: Cuántas PERSONAS viven en viviendas que financiamos Cuántas PERSONAS trabajan en empresas financiadas Cuántas PERSONAS viven de nuestros dividendos Cuántas PERSONAS dependen de BBVA en el mundo …

8

Responsibility with your CLIENT (PERSON)

Responsibility with your STAFF

Responsibility as a COMPANY

Our WORLD

Responsibility with your COMMUNITY

Clarity & Transparency Core fundamentals

Responsible Business & customers/society

The pyramid of credibility

9

Responsible business & management team

Long term orientation

Balanced relationship with our customers

Commitment with the impact and development

1 2 3

• Stable and perdurable relationships

• Avoid the shot term opportunism

• Linking compensation & long term goals

• No asymmetry • Honesty, fair

trade, plan language

• Responsible product design, good commercial practices

• Impact in people’s lives, in SMEs, local communities and country development

Promoting a cultural change that puts people at the core of our business

10

A core theme in Management Meeting

… and clear support from top management (Responsible Business Committee)

11

A new management key factor Promoting social intrapreneurship

12

Tactics for social intrapreneurship

Customer centricity has to include “people centricity”

CRR must translate which is the impact

in people lives of our products & services

CRR must translate the social relevant

insights and assist other areas to include them into their day to day calculus

Translate

13

CRR practitioners recognizes that change can’t be orchestrated from their office alone. Budget limitations, limits to formal authority, etc.

The job is to connect, break silos &

incubate a network of internal allies (social intrapreneurs) that are motivated to integrate the collective social intelligence into the planning and decision making functions

Incubate


14

Finally, new CRR practitioners also need to craft an overall organizational narrative, as shared story about how de company incorporates its social responsibilities into all decision making

CRR directors must move the

company from “shared value” to “shared values”

Acculturate


15

Where we are now?

16

Where we are now?

Spreading the “virus”

Momentum Project, a program to help social entrepreneurs to grow & scale. An action learning & a platform for mentoring (10% of managers involved in 2015)

Incubating high impact

projects

Yo Soy Empleo, Mortgage Customer Protection Plan, some programs linked to business and with high social impact

Defining how to scale the “movement”

Social Intrapreneurship PMO: project strategic alignment and selling process, getting resources, accountability, visibility and recognition…

Rebuilding trust & reputation from within Responsible business: strategic driver & cultural change

Antoni Ballabriga. Head of Corporate Responsibility & Reputation

Intrapreneur Conference. Barcelona. 11 December 2013

Enel & Endesa

“Fostering a culture of innovation”

Ismael Pulido Innovation Management

Endesa S.A.

Enel & Endesa: fostering a culture of

innovation Employees’ ideas and innovation – EIDOS MARKET

2013 | 12 | 11 Endesa

Juan Garrigosa

[email protected]

@juan_garrigosa

mailto:[email protected]

Cultura de innovación

The danger of culture is that it is invisible. Culture is just everything we do without thinking, everything we do automatically and that we may not know where we have learned. It is everything that seems usual and logical. It is a framework that tells us what is appropriate and what is not.

2

EMPLOYEES’ IDEAS AND CULTURE OF INNOVATION

THE EXPERIMENT OF THE MONKEYS AND THE BANANA IN THE CAGE.

CORPORATE CULTURE

Culture of innovation

Cultura de innovación 3

Creativity

Culture

Innovative Organization

EMPLOYEES’ IDEAS AND CULTURE OF INNOVATION PROVIDING THE INNOVATION

INDIVIDUAL

GROUP



Eidos Market


How do I

QUICKLY &

ECONOMICALLY

CHOOSE the best

ideas?

How can I get

MORE & BETTER

IDEAS for my

business?

How do I

ENGAGE my

WORKFORCE in

the innovation

process?

How can I benefit

from the

COLLECTIVE

INTELLIGENCE of

my employees?

Is there a way of

keeping the

INNOVATION

MOMENTUM over

time?

1

2

3

4 5



EMPLOYEES’ IDEAS AND CULTURE OF INNOVATION Eidos Market









EIDOS MARKET - COMUNICATION




COMUNICATION, KEY FACTOR FOR THE ASSUMPTION OF CULTURE


COMMUNICATION

ACTION

COMMUNICATION

ACTION COMMUNICATION

ACTION



EMPLOYEES’ IDEAS AND CULTURE OF INNOVATION PARTICIPATION

Target audience: 22.496 participants

Accumulated data from the 22nd of April 2012 until the 30th of November 2013

5.300 visitants

(23.6% of the

target)

1.718 active

participants

(32.4% of visitants)

1.891 ideas

(1.1 ideas/

active)

11.516

comments

(6.7

comments/

active)

28.177

investments

(16.4

investment/

active)



EMPLOYEES’ IDEAS AND CULTURE OF INNOVATION OTHER ASPECTS

CONSISTENCY

ORIENTATION TO BUSINESS

ERROR TOLERANCE

INNOVATION REWARD



Thanks




“Este documento es propiedad de ENDESA , en consecuencia no podrá ser divulgado ni hecho público sin el consentimiento previo y por escrito de ENDESA.

Su contenido es meramente informativo por lo que no tiene naturaleza contractual ni puede hacerse uso del mismo como parte de o para interpretar contrato alguno.

ENDESA no asume ninguna responsabilidad por la información contenida en este documento, ni constituye garantía alguna implícita o explícita sobre la imparcialidad, precisión , plenitud o corrección de la información o de las opiniones y afirmaciones que se recogen. Tampoco asume responsabilidad alguna por los daños y/o pérdidas que pudieran causarse sobre el uso de esta información. ENDESA no garantiza que las perspectivas contenidas en este documento se cumplirán en sus términos. Tampoco ENDESA ni ninguna de sus filiales tienen la intención de actualizar tales estimaciones, previsiones y objetivos que pudieran derivarse de este documento excepto que otra cosa sea requerida por ley”.


Mondragon “Team-intrapreneurship, empowering

employees to create”

Iñigo Blanco Team-coach & Lecturer

Mondragon University

“Team-intrapreneurship, empowering employees to create”How team work and co-operative environments are key

elements to foster and lead in-company innovation

IÑIGO BLANCO (@INIGOFUNKY)GLOBAL INTRAPRENEURSHIP CONFERENCE

Barcelona - DEC 11th

2

ABOUTTEAM INTRAPRENEURSHIP

TEAM LEADER

TEAM COACHDIVERSITY LEADERTEAM LEARNER

TEAM - INTRAPRENEUR

1. INDIVIDUAL

START FROM THE WHY& SHARED VISION

INNOVATIVE ROIS & KPIS

INTRAPRENEURIAL TEAM

2. TEAM

ROLES, LEADERSHIP & LEARNING BY DOING (AND FROM MISTAKES!)

WHY

HOWWHAT

“CHANGEMAKER” COMPANIES- OPEN INNOVATION -

LEARNING COMPANIES- RADICAL EDUCATION-

SOCIAL INNOVATIONECOSYSTEM

3. COMPANY

SOCIAL INNOVATION LABS - Impact HUB

ITS ABOUT PEOPLE AND THEIR INTRAPRENEURIAL POWERS

ENEKO IZQUIERDO: Implemented +2500 self-managed teams in EROSKI, now designing the shift to intrapreneurial teams.

OSCAR GARCÍA: Created a human-centered vision in OBE-HETTICH Spain that lead the whole international group to design more innovative products.

IRUNE GONZALEZ: Through DOT S Coop she uses Design and Engeneering skills to tackle social inequality in rural regions in INDIA.

DIEGO ROMERO: Is changing how Multimedia and Audiovisual research is done at the Instituto Tecnológico de Aragón.

ALEX NAVARRO: Empowers local employees in CHINA by creating a shared vision with matrix company at FAGOR EDERLAN.

YOUTH INTRAPRENEURSHIP

We need to be brave and free to challenge the status quo and not to play adult-business but create new business realities.

Young intra-preneurs we need to contribute meaningfully to face the unknown and create multigenerational-knowledge.

Master Internacional Ejecutivo en Intraemprendizaje e Innovación Abierta

Programas en marcha:

Oficial European Bachelour degree On Entrepereneurial Leadership & Innova<on

Irun / Ona) / Madrid / Amsterdam / Bilbao

Interna<onal Master on Intrapreneurship & Open Innova<on Ona) / Irun / Zaragoza / Bilbao / Shanghai / Pune / Amsterdam / San Francisco / Finland

Basic Entrepreneurial Innovator professional programErmua / Leioa /

Team Mastery TrainningIberia (Spain, Portugal) and Asia (Thailand, China, India and South Korea)

CAMPUS: Irun, Oñati, Bilbao, Madrid, Amsterdam.

360team-entrepreneurs

24team-companies

59innovation leaders

10new-companies

62team-coaches trained

40intrapreneurial-projects

45un-employeed peoplejoined

4regions impacted

September 2013

PEOPLEworking in TEAMSdaring to DREAM

facing the UNKOWNcreating NEW REALITIES

Iñigo [email protected]@InigoFunky on Twitter

www.MondragonTeamAcademy.comwww.WhiteKaos.wordpress.com

DOT S. Coop HUB Donostia S. Coop Mondragon Team Academy

http://www.mondragonteamacademy.com

http://www.mondragonteamacademy.com

http://www.whitekaos.wordpress.com

http://www.whitekaos.wordpress.com

THANK YOUMILA ESKER

GRACIASMERÇIXIE XIE

Panel discussion and Q&A


Raf Weverbergh

Managing Partner

FINN

Coffee Break

Social Intrapreneurship: How Business

Innovators are helping to build a more sustainable world

Dr. David Grayson

Director of the Doughty Centre for Corporate Responsibility

Cranfield School of Management

Professor David Grayson, 11th

December 2013

Social Intrapreneurship: How Business Innovators

are helping to build a more sustainable world

Intrapreneurs

people within a large corporation who take direct initiative for innovations which address social or environmental challenges whilst also creating commercial value for the company

Social

• Social Innovation: new strategies, concepts, ideas and organizations that meet social needs.

• Corporate Social Innovation: companies linking innovation with sustainability to obtain success in the market, while also achieving environmental, social, and governance (ESG) goals

• Company-led

• Individuals

MINDSET Social value-creation Business AND social purpose combined Values of sustainability

BEHAVIOURS Persistence and self-belief Learning Outreach

SKILLS Entrepreneurship Marketing and communications Partnership-building Deep understanding of their business Capacity to build trust and find “sponsors” and champions

Social Intrapreneurs KEEP OUT

WELCOME WILKOMMEN

BIENVENUE BENVINGUT

BIENVENIDO BENVENUTOA

Enabling environment

• Cultivate 'cafe culture’ • Humanise organisation (egalitarianism,

generosity) • Account for social environmental, as well as

economic, value you create • Network inside & outside your organisation • Grow people into leadership roles • Experiment • Strategise to achieve sustainable business &

societal goals

“In areas where big breakthroughs are needed, we must step up joint working with others.”


Jan Noterdaeme

Senior Advisor on External Relations

CSR Europe

Stephanie Schmidt

Director

Ashoka Full Economic Citizenship

Markus Hipp

Executive Director

BMW Foundation

Ashoka

BMW Foundation

Key Areas • Responsible Leadership • Venture Philanthropy • Pro Bono • Social Entrepreneurship • International Relations • Political Participation • Social Intrapreneurship • Strong Intermediaries

• 70 multinational companies: • 5000 enterprises across EU:

CSR Europe

For impact, Collaboration is required

Support companies

Best Practice Exchange

Assessment

Tool

Road Show

Support Intrapreneurs

Award

Network of intrapreneurs

Scale up with EU

EU Platform for Business in

Development

EU CSR Strategy 2015-18


Jan Noterdaeme


CSR Europe

Stephanie Schmidt

Director

Ashoka Full Economic Citizenship

Markus Hipp

Executive Director

BMW Foundation

Social Intrapreneurship

Real life cases – Testimonies from companies and experts


Maggie De Pree

Co-Founder

The Human Agency

Allianz “Disruptive Innovators from the Inside:

Can Social Intrapreneurs Change the Course of Corporate Action?”

Michael Anthony

Head of Emerging Markets Development

Allianz Reinsurance http://prezi.com/sgwgb-eckpep/?utm_campaign=share&utm_medium=copy

http://prezi.com/sgwgb-eckpep/?utm_campaign=share&utm_medium=copy



Danone

“Beyond the walls of the company: taking care of its Ecosystem”

Esther Sarsa Ezquerra

Sustainable Development Manager

Danone

July 2013

http://www.dailymotion.com/video/xw4is6_danone-ecosystem-fund-paterniteok_news

GENESIS OF THE FUND

WHAT IS OUR MISSION ?

Fund and co-create local socio-economic capabilitites through

inclusive partnerships that reinforce Danone ecosystem and

contribute to common interest

OPERATE

DIFFERENCIATE

CONNECT

Health (well growing, well ageing, nutrition education)

Environment (recycling, sustainable agriculture, impluvium management)

Territory development Women empowerment

A dotation

of 100M€

in

2009

Jobs creation

Income generation

Competencies developed

Capabilities creation

http://www.dailymotion.com/video/xw4is6_danone-ecosystem-fund-paterniteok_news

WHAT ARE THE CRITERIA FOR A PROJECT TO BE SUPPORTED?

There are 5 main eligibility criteria

Be initiated by a Danone CBU and integrated

within the business strategy

Create economic and social value inside Danone’s ecosystem

Be replicable and/or scalable

Be jointly created with a not-for-profit organisation

(NGO for example)

Be allocated with dedicated human resources

CARING SERVICES

RECYCLING

SOURCING

LOCAL DEVELOPMENT

MICRO-DISTRIBUTION

CONNEXION

TO HEALTH CARE

PROFESSIONALS

SKILLED

CARERS

ACCESS

TO RECYCLED

MATERIAL

BETTER PAID

AND

RECOGNIZED

WASTEPICKERS

COMPANY

REPUTATION

STRONGER

TERRITORY

STRENGTHENED

MILK

SOURCING

EMPOWERED

DAIRY

FARMERS

PROFESSIONNAL

INCLUSION

NEW

DISTRIBUTION

CHANNELS

Our initiatives are split into 5 clusters corresponding

to the different steps of the Danone value chain.

WHAT KIND OF PROJECTS DO WE WORK ON ?

BUSINESS VALUE CREATION : A HOLISTIC PERFORMANCE

1. Secure sourcing &

Licence to operate 3. Employees engagement 2. Topline growth

4. Company reputation 5. Brand equity 6. Social capital &

Socially Responsible Investment

Social School for Women Empowerment

Survivor

Changemaker

Empowerment +

Training and Coaching

+ Job Opportunity

Victim

EMPOWERMENT PROCESS

Women have a great potential than once it’s been developed generates a great value for companies and society

Thanks to Escuela Ana Bella, Social School for Women Empowerment, we have achieved to:

• To source the market with high-profile and well-trained hostesses: more training and refueling sessions at the school.

• To increase credibility through closer shopper profile hostess: same age, concerns, household experience and neighborhood.

• To decrease rotation and absenteeism which was very high with committed hostess who value the job opportunity. More than 90% decrease in rotation and absenteeism.

Danone Ambassadors Program A social cause, the solution of a business issue

High Profile

Intense and holistic training

Credibility

Closer to Shopper Profile

Commitment

A valuable opportunity

for them

Low Rotation

Job is key for having a new life with independence

Social &

Business

UNICEF “Global Prototyping, Youth Innovators and

Intrapreneurship at UNICEF”

Joe Agoada

Resource Mobilization Coordinator

UNICEF

1 1

1

1

Global Prototyping, Youth Innovators

and Intrapreneurship at UNICEF

Joseph Agoada

[email protected]

Twitter: @UNICEFGIS

2 2

2

3 3

3

4 4

4

5 5

5

6 6

6

6

7 7

7

7

8 8

8

8

BRINGING INTRAPRENEURS TOGETHER

For more information visit: TechChange.org

Online Course: February 24, 2014 - March 21, 2014

Accenture

“The power of Social Intrapreneurship”

Gib Bulloch

Founder and Executive Director

Accenture Development Partnerships

Panel discussion and Q&A


Maggie De Pree Co-Founder

The Human Agency

Wrap-Up & Conclusion

Jan Noterdaeme


CSR Europe

Intrapreneurship Conference OPEN DAY


Thank you!