Brian Mak

Presented and Sponsored by:

101: What is SEO and why is it important SEO = Search Engine Optimization = people can easily find you in lycos and excite

Traffic - This important because it drives traffic to your website

Not all traffic is created equal Social Media

Direct to site

Organic Search

Paid Search

Email referral

Bookmarked

Top 8 sites

What do you want your traffic to do?

Irony

Social Media

Direct to site

Organic Search

Paid Search

Email referral

Bookmarked

Top 8 sites

It’s all relative and comes back to SEO

Refer to: http://www.va4business.com/business/887/seo2012/ Shortened: http://tinyurl.com/hkcommonsseo

7s – SEO – It’s not rocket science

1. Link metrics for a specific page (21%) – Get quality links

2. Domain level link authority (21%) – popularity contest

3. On page keyword usage (15%) – "all in" words

4. Domain level keyword usage (11%) – your URL is important

5. Social Activity on page level (7%) – who’s talking about you

6. Social activity on domain level (7%) – be social

7. Traffic / Query Data (6%) – nerd data: bounce rates, click through rates, engagement

8. Bonus: Site Architecture

Now what? Why should anyone care about your site?

1. Link metrics for a specific page (21%)

2. Domain level link authority (21%)

3. On page keyword usage (15%)

4. Domain level keyword usage (11%)

What are my action points?

5. Social Activity on page level (7%)

6. Social activity on domain level (7%)

7. Traffic / Query Data (6%)

Press

Share

Be shared

Get Organized

Some Tricks

Videos

Location

Quick Examples

Regus

Search term: serviced offices

Quick Examples Search term: Russian guy from rocky

Quick Examples Search term: suit tailor Search term: Hong Kong suits