Embed Size (px)
DESCRIPTION
Citation preview
Author: Joshua Steimle
Fundamentals of Search Engine OptimizationSEO 101 for Self Storage
Last Revised Date: March, 2013
1
1
PAGE: 1 of 6
What does SEO stand for?
Fundamentals of Search Engine Optimization
SEO 101 for Self Storage
2
PAGE: 1 of 6
What does SEO stand for?
Fundamentals of Search Engine Optimization
SEO 101 for Self Storage
Search Engine Optimization
2
PAGE: 1 of 6
What is a search engine?
Fundamentals of Search Engine Optimization
SEO 101 for Self Storage
3
PAGE: 1 of 6
What is a search engine?
Fundamentals of Search Engine Optimization
SEO 101 for Self Storage
Google, Bing, Baidu, etc.
3
PAGE: 1 of 6
Worldwide Market Share
Fundamentals of Search Engine Optimization
SEO 101 for Self Storage
4
PAGE: 1 of 6
Worldwide Market Share
Fundamentals of Search Engine Optimization
SEO 101 for Self Storage
Google, Baidu, Yahoo, etc.
4
PAGE: 1 of 6
Differences? Not so much.
Fundamentals of Search Engine Optimization
SEO 101 for Self Storage
5
PAGE: 1 of 6
Differences? Not so much.
Fundamentals of Search Engine Optimization
SEO 101 for Self Storage
All search engines want the same things...
5
PAGE: 1 of 6
Differences? Not so much.
Fundamentals of Search Engine Optimization
SEO 101 for Self Storage
• Traffic
All search engines want the same things...
5
PAGE: 1 of 6
Differences? Not so much.
Fundamentals of Search Engine Optimization
SEO 101 for Self Storage
• Traffic• Traffic
All search engines want the same things...
5
PAGE: 1 of 6
Differences? Not so much.
Fundamentals of Search Engine Optimization
SEO 101 for Self Storage
• Traffic• Traffic• Traffic
All search engines want the same things...
5
PAGE: 1 of 6
Differences? Not so much.
Fundamentals of Search Engine Optimization
SEO 101 for Self Storage
• Traffic• Traffic• Traffic• Money
All search engines want the same things...
5
Search Engine Revenues
Fundamentals of Search Engine Optimization
SEO 101 for Self Storage
6
Search Engine Revenues
Fundamentals of Search Engine Optimization
SEO 101 for Self Storage
Advertising
6
Pay-Per-Click (PPC)
Fundamentals of Search Engine Optimization
SEO 101 for Self Storage
7
Pay-Per-Click (PPC)
Fundamentals of Search Engine Optimization
SEO 101 for Self Storage
What is it?
7
Pay-Per-Click (PPC)
Fundamentals of Search Engine Optimization
SEO 101 for Self Storage
What is it?
7
8
More Traffic = More $$$
Fundamentals of Search Engine Optimization
SEO 101 for Self Storage
9
How do search engines generate traffic?
More Traffic = More $$$
Fundamentals of Search Engine Optimization
SEO 101 for Self Storage
9
How do search engines generate traffic?
• By giving visitors what they want
More Traffic = More $$$
Fundamentals of Search Engine Optimization
SEO 101 for Self Storage
9
10
PAGE: 1 of 6
SEO 101 for Self StorageFundamentals of Search Engine Optimization
Search Results
11
PAGE: 1 of 6
SEO 101 for Self StorageFundamentals of Search Engine Optimization
Where do they come from?
Search Results
11
PAGE: 1 of 6
SEO 101 for Self StorageFundamentals of Search Engine Optimization
Where do they come from?
• Paid search results
Search Results
11
PAGE: 1 of 6
SEO 101 for Self StorageFundamentals of Search Engine Optimization
Where do they come from?
• Paid search results• Largely determined by advertisers
Search Results
11
PAGE: 1 of 6
SEO 101 for Self StorageFundamentals of Search Engine Optimization
Where do they come from?
• Paid search results• Largely determined by advertisers• Assisted by search engines
Search Results
11
PAGE: 1 of 6
SEO 101 for Self StorageFundamentals of Search Engine Optimization
Where do they come from?
• Paid search results• Largely determined by advertisers• Assisted by search engines
• “Natural” or “Organic” search results
Search Results
11
PAGE: 1 of 6
SEO 101 for Self StorageFundamentals of Search Engine Optimization
Where do they come from?
• Paid search results• Largely determined by advertisers• Assisted by search engines
• “Natural” or “Organic” search results• Determined by search engines
Search Results
11
PAGE: 1 of 6
SEO 101 for Self StorageFundamentals of Search Engine Optimization
Where do they come from?
• Paid search results• Largely determined by advertisers• Assisted by search engines
• “Natural” or “Organic” search results• Determined by search engines• Algorithms
Search Results
11
12
6%
94%
Paid Natural
Source: Econsultancy, 2012
Fundamentals of Search Engine Optimization
SEO 101 for Self Storage
Natural vs. Paid
13
6%
94%
Paid Natural
Source: Econsultancy, 2012
Which is better?
Fundamentals of Search Engine Optimization
SEO 101 for Self Storage
Natural vs. Paid
13
14
PAGE: 14 of 16
How do I get to #1?
Fundamentals of Search Engine Optimization
SEO 101 for Self Storage
15
PAGE: 14 of 16
How do I get to #1?
Fundamentals of Search Engine Optimization
SEO 101 for Self Storage
ABC, 123
15
16
Questions
17
