Bc.Brand Building

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HI. WE’RE BLACKTOP CREATIVE. WE’D LIKE TO GET TO KNOW YOU IN PERSON. BUT FOR NOW, THIS PDF WILL HAVE TO DO. GIVE IT A READ AND IF IT MAKES YOU TINGLE INSIDE, THEN GIVE US A CALL.

OUR MANTRA We believe everyone is creative.

OUR PHILOSOPHY Great thinking combined with great energy will lead us to great work.

OUR PROCESS We listen. We learn. Then, together, we rally around your brand to deliver inspired creative ideas that work.

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STRUCTURAStructura designs and manufactures a variety of stylish and unique light poles. This brochure served as the company’s introduction into the marketplace.

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KC POWER & LIGHT DISTRICTPrint ads placed in local and regional pubs to entice people to experience the KC Power & Light District.

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KC POWER & LIGHT DISTRICTThe website is the epicenter for all things District. The latest news, concerts and maps are just a few of the things included.

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WESTLAKE ACE HARDWAREBranded Calendar with seasonal offers to help drive traffic year round.

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WESTLAKE ACE HARDWAREThis catalog was distributed to Westlake customers in early spring. The goal of the piece was to show the breadth and depth of Westlake’s patio offerings. The clean look and feel help communicate the idea that each product offering is exclusive and stylish.

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WESTLAKE ACE HARDWARE Fall Ready promotional materials developed to kick off the season. They include a seasonal shopping guide as well as in-store signage.

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WESTLAKE ACE HARDWARE Holiday promotional materials developed for the end of the year. Designed to drive traffice for home improvement and gift giving needs, they include a seasonal shopping guide as well as in-store signage.

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CHICK-FIL-APackaging and POP design for Chick-fil-A’s new Grab-n-Go program.

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CHICK-FIL-AViral e-mail campaign to build awarenessfor the new Chick-fil-A shakes.

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WESTON BREWING CO.Packaging for Irish Cream Ale.

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WESTON BREWING CO.Packaging for Festival Ale, Irish Style Brown.

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WESTON BREWING CO.Packaging for Leapin’ Leprechaun Ale St. Patty’s Day Brew.

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TRAPP PRIVATE GARDENSA catalog created for Evoque, a new and innovative fragrance line from Trapp Private Gardens. The look and feel was intended to appeal to a slightly younger candle buyer.

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TRAPP PRIVATE GARDENSPackaging for a fragrance product line including candles, mister and diffuser. The design correlated with Trapp’s tagline - it’s all about the fragrance.

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TRAPP PRIVATE GARDENSWebsite for a high-end fragranced candle line.

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PLY GEMPly Gem Windows operates as an umbrella for a lot of great window brands. The goal of this piece was to tell the overall brand story, while at the same time, highlighting the brands that Ply Gem Windows offers.

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NAPCODeveloped design for all product literature and for in-home sales brochure.

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HALLMARK CARDSWorked with Hallmark to improve graphics and usability for main site along with Business Expressions and Hallmark Hall of Fame.

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GODFATHER’S PIZZAWhen it comes to pizza, there really is only one Godfather. That’s why we created these print ads. We wanted to tout Godfather’s superior quality.

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WAGSTAFF & CARTMELLFlash/HTML hybrid website for national Trial and Appellate Law Firm based in the midwest.

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CLIFFORD DEVELOPMENTBrochure design and mobile product display for trade show.

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INDIGO WILDRetail catalog representing their many natural products.

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GEAR FOR SPORTSCatalogs for Gear’s Golf, Resort, Campus and Corporate clothing brands.

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DAIRY FARMERS OF AMERICASample images of signage and furnishing for DFA’s 2008 annual meeting. 153 separate elements delivered 4826 square feet of branding impact.

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CLIENT LOGOS1.Chick-fil-A - To-Go Program 2.Balance Innovations - Cash Management Solutions 3.Virtumundo - Online Sales Tool for Dealers 4.The Hilltop at Briarcliff - Commercial Real Estate Development 5.MySpace - Online Music Forum 6.City Market of Kansas City, MO 7.Coca-Cola - Sonic National Convention 8.Variform - Vinyl Siding 9.Style Boutique - Apparel

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CLIENT LOGOS1.H&R Block - New Store Initiative 2.Corbin Bronze - Sculptor 3.Trapp Private Gardens - Home Fragrances 4.Economic Development Corporation of Kansas City, MO 5.Rhythm & Ribs 18th & Vine Jazz Fest 6.Virtumundo - Autovibe Online Sales Tool 7.Gear For Sports - OL Garment Line 8.Sprint - Paperless Initiative Program 9.Twisters - Frozen Custard

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CLIENT LOGOS1.Weston Brewing Company - Beer Line 2.HighPointe Financial Group 3.Bistro Kids - Kids’ Cooking Classes 4.Lenora Ellen SPA 5.Kansas City, MO - Oktoberfest 6.Maternal Health Program of Kansas City, MO 7.KC Power & Light District - Art Annual 8.Dairy Farmers of America - National Rebrand 9.Weston Brewing Company

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BLACKTOP CREATIVE 415 Delaware Street, Suite BKansas City, MO 64105816.221.1585

PARTNERS/OWNERSMike Miller, Creative DirectorDirect: [email protected]

Shawn Polowniak, Brand DirectorDirect: [email protected]

Dave Swearingen, Creative DirectorDirect: [email protected]

BUSINESS RELATIONSHIPSGeorge Weyrauch IIDirect: 816.285.1467Cell: [email protected]

PRESS INQUIRIESShawn Polowniak, Brand DirectorDirect: [email protected]

EMPLOYMENTShari NooteboomPhone: [email protected]

A SAMPLING OF OUR CLIENTSAAFP Applebee’sAutovibeBank of Blue ValleyBoehringer Ingelheim VetmedicaBriarcliffChick-Fil-A City Market of Kansas CityCramer Sports MedicineDavid Morris PhotographyDowntown Council of Kansas CityEconomic Development Corp. of KCGear for SportsGillisGodfather’s PizzaH&R Block Hallmark Cards, Inc.Kauffman FoundationKansas City Power & Light DistrictMasticMySpace RecordsNAPCO Ply GemRhythm & Ribs at 18th & VineSandweiss Koster Advertising SPIN MagazineStructuraThe Acquity GroupTrapp Private GardensUMBUnion BankVariformWagstaff & CartmellWestlake Ace HardwareWeston Brewing Co.

BLACKTOP IN A NUTSHELLThe Beginning: 2001Number of Unique Individuals: 22Number of Office Dogs: 1

COLLABORATING WITH CLIENTS INCLUDESAdvertisingAnnual ReportsBrand ConsultationBrand PositioningBroadcastBrochures/CollateralBusiness CardsCatalogsDirect Mail Campaignse-Marketing Solutions*Environmental DesignInteractive Game DesignGuerilla MarketingIdentity DesignInteractive CampaignsLogo DesignMarketing PlansMedia Planning and Buying*MicrositesOutdoorPackagingPOPPostersPrint DesignPublic Relations*RadioRetail Display DesignSales PromotionsSearch Engine Optimization*SignageTrade ShowsTVWayfindingWebsites

* In collaboration with strategic partner agencies