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A presentation I made to the BC Human Resource Managers Association.I talked about how to use Social Media to help with Branding, Engagement & relationship Building from the HR dept perspective
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Social Media = Branding, Engagement Social Media = Branding, Engagement and Relationship Building
BC Human Resource Management Association
Before Social After Social
Mobile to surpass desktop by 2015
Social Media - Branding
Top Reasons Brands Are Investing in Social
1. To generate word of mouth advocacy
2. Develop brand loyalty and build closer relationships with
customers/employees
3. Address customer care issues
4. Educate customers/employees and media about company-related
issues
5. Support product/service sales and events
Social Media - Branding
Questions to ask yourself
1. Why social?
2. What are people saying about my brand, product or
service?
3. How do I position my brand?
4. What assets do I have/need?4. What assets do I have/need?
5. Who do I admire (socially)?
6. What area of my business needs the most help?
7. Where do I start?
8. What platforms are most relevant?
9. What does success look like and how do I measure it?
Social Media - Branding
Social Media - Engagement
Blankhttp://youtu.be/Nl9fvn8c_Eo
Social Media - Engagement
1. Be strategic, not just experimental
2. Listen to what they want
3. Have a goal, set some benchmarks
4. Develop a conversation strategy
5. Post like a friend, not like brand5. Post like a friend, not like brand
6. Recognize your fans’ awesomeness
7. Use good content to drive conversation
8. Define success, know when you did well
9. Define value, and make a difference
Social Media - Engagement
Brand Friend
Social Media - Engagement
Don’tEditEditYourself
Social Media - Engagement
Social Media - Relationship
Social Media - Relationship
The Break Uphttp://youtu.be/D3qltEtl7H8
Social Media - Relationship
Social Media – Why Should HR Care?
1. Great brands attract the best talent
2. Innovative brands are quick to adapt and take advantage of opportunities
3. Engaged employees become brand ambassadors
4. Engaged employees are more productive
5. Amplifies the positive5. Amplifies the positive
6. Informs what your employees are saying and care about
7. Creates an on going multidimensional dialogue
8. Removes silos mentality and facilitates departmental cooperation
9. BECAUSE EVERYONE ELSE DOES
Q & A
Resources
http://www.infopost.ca/en/social-media-employee-policy/
CreditsBecoming a Top Brand on Facebook-Slidesharehttp://www.slideshare.net/22squared/22squared-buffalo-wild-wings-womma-summit-2010
Social Strategy-Why does strategy get left behind?http://www.slideshare.net/22squared/social-strategy-why-does-strategy-get-left-behind-7780313
Social Media Marketinghttp://www.slideshare.net/3wpr/social-media-marketing-2461438
Contact
@amuse_events
Facebook.com/AmuseConsulting
Google+ - [email protected]+ - [email protected]
Linked.com/in/AmuseConsulting
