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7 Intern & College Recruiting

Best Practices

Presented by

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Get HRCI Recert Credits

• Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR & GPHR

cert credits free.

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Our Panelists

Jessica Miller-Merrell@blogging4jobs

Sandra Long@myinterncoach

Nathan Parcells@nathanparcells

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Jessica, @blogging4jobs

Jessica Miller-Merrell, @blogging4jobs

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Young Prof Labor Market

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Just the Facts

Fun Fact: 60% of paid interns got job offers in 2012

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Our Top 7 Recruiting Trends

1. Know Your Audience 2. Communication3. The Recruiting Mix4. Diversity Win5. Technology6. Mobile7. Video

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1. Know Your Audience

• Get Real: real work, real training, real opportunities

• Know who you want and how to find them

• Ask and learn

Fun Fact: 73% of Ball State’s college students use cell phones while 83% of them dislike mobile advertising.

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2. Communication

During Recruiting• How: a.) Partner with College Career Services; b.)

Employee and community based communications and c.) social media

• When: Typically at least a few months in advance of start date. Will vary.

• What to communicate: Position description, responsibilities and objectives; company overview; Qualifications; Logistics (dates, hours, location, housing); Compensation and benefits of program

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2. Communication

After Recruiting• Before First Day Logistics: parking, directions, attire, drug

test, security• First Day Tour, Company overview, introductions, work

process overview & expectations around work and communication methods. Lunch.

• During Supervision, feedback, coaching, mentoring from hiring managers. Also try to have a manager with overall program responsibility.

• End of Program Presentation of projects. Evaluations. Exit survey.

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3. Recruiting Mix

• Employment Branding

• Relationship Recruiting

• Targeted Communications

• Candidate Courting

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3. Recruiting Mix

• Air War vs Ground War

•Winning strategy combines tight knit campus relations, with strategic online branding efforts.

• Uni Relations, Job Boards, Social, and more!

• Leveraging Your Former Interns/Brand Ambassadors

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4. Diversity Win

• Key Categories: Race, Gender, LGBT, and Veterans.

Conferences: Anita Borg, Out 4 Undergrad, etc.

• Industry Challenges Start Early: African-American and Latino students make up 15% of AP physics takers (according to the LFPI)

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4. Diversity Win

• FB Pages offer fan search by language & location

• FB Graph search by interests, keywords

• FB Ads targeted groups

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4. Diversity Win

• Lessons From Career Fairs-Students are incredibly interested in

companies that “Let them bring their whole self to work.”

-University programs help rebuild diversity/ culture from the grown-up

Fun Fact: Paid interns job responsibilities are 42% professional & 25% clerical. NACE 2012 Study

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5. Technology

• Social Media• Laptops• Geolocation• Multi-screen Usage• Career Sites• Talent Communities

Fun Fact: 91% of companies believe students should have 1-2 internships before graduation Millenial Branding Study 2012

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5. Technology

•And even Foursquare & other location based games & tools

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5. Technology

Social Media: Students are becoming more social and companies are taking

advantage to reach new candidates.

-Under Armour Ultimate Intern. Apply on their Facebook page with a 140 characters

-Nestle Purina Facebook Sweepstakes: Dedicated effort to build FB audience.

Re-designed Careers Pages: Square Launches new college hiring page with video, rotating slideshow and more.

Mobile: 53% of students have smart phones, 92% use during school

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6. Mobile

• Includes Cell Phones, Mobile & Tablets

• Text vs. Push Notifications

• Rise of Mobile Search

Fun Fact: The US sends over 187.7 billion text messages each month.

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6. Mobile

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6. Mobile

• 26% of job seekers use mobile for career-related purposes

• 13% of employers have mobile ready career sites

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6. Mobile

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7. Video

• Job Postings with Video have 34% more applications

• Average YouTube Visitor spends 15 min. watching every day

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7. Video

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Questions?

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Get HRCI Recert Credits

• Visit http://b4j.com/hrciwebinars & register to get PHR, SPHR & GPHR

cert credits free.

#hrsolutions #hrsolutions

Learn more about . . .

• Sandra Long at www.linkedin.com/in/longsandra• Nathan Parcells www.linkedin.com

/pub/nathan-parcells/14/203/210• Jessica Miller-Merrell at

www.linkedin.com/in/jmillermerrell

*2012 Graduates & Intern Study: b4j.co/interns2grads, 2013 Mobile Study by Potential Park: b4j.co/mobile-2013, Heineken – The Candidate Video b4j.co/the-candidate