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Tom Carlock
VP, Data-as-a-Service Strategies
September 25, 2012
Drive Better Business Results With Integrated Insight In Your Applications
Big Data is only getting bigger…
2Source: Column Five Media
Creating real opportunities – and challenges
3Source: Avanade
Why is it so hard?
4
Lack of AccessibilityData InaccuraciesOrganizational Silos
Bad data impairs decision-making and significantly increases costs
5
But are you fully utilizing data to make better business decisions to drive growth?
6Sources: *SAP **Autonomy
Of executives think the failure to exploit the potential of information results in lost revenue.
Of companies report obstacles in managing and analyzing data.
85
90
Improving actionable insight across the business is a key priority for executives
7
Easy-to-use
Easy-to-useInte
gra
ted
Trustworthy
Easy-to-useInte
gra
ted
360°View
Start with accurate and current data that you can rely on
Connect on-demand to the info you need –
in one place
Complete the picture with relevant context for
smarter decisions
Trustworthy
8
You can achieve better business performance by putting the right data in the right hands at the right time
A study by MIT shows that companies that use “data-directed decision-making” enjoy a 5-6% boost in productivity and outperform peers.
Target Campaigns
To do that, you need to connect and deliver consistent and relevant data across systems
9
Large CRM
Marketing Automation
ERP, Risk & Finance
Identify Opportunities
Identify Exposure
Purchasing & Supply
Qualify Vendor
Easy-to-use
Easy-to-use
10
Then aggregate and deliver data from multiple source for better insights
Data is keptupdated and
synchronized —automatically
CRM
SCM
ERP
Rest Of World Data
D&B Database
210M+ Companies100M+ Contacts900+ Industry ReportsCompany FinancialsRiskand MORE…
and MORE….
And deliver it real-time for improved decision-making and better business results
Database Customer Application
API
The API provides a flexible, real-time, on-demand data transfer capability for easier integration into your business processes and applications
API to Customer
Receive answers
Make requests
THE INTERNET
12
D&B’s Data-as-a-Service offerings help you embed intelligence across your enterprise
13
Demo