Blogging as a business opportunity(or as a ticket to a better life...)Nicolas Fermont

The long Tail

• Democratize the tools of production

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MediaSource: The Long Tail, Chris Anderson

More stuff, which lengthens the Tail

The long Tail

• Democratize the tools of distribution

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MediaSource: The Long Tail, Chris Anderson

More access to niches, which flattens the Tail

Online attention and opportunities

• Eyes are turning away from TV screens, magazines and newspapers to the daily content produced by bloggers

• Blogs are gaining authority over mainstream media• Blogs have specific subjects with specific audiences

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MediaSource: The Long Tail, Chris Anderson

Brands are changing the way they communicate with people in this whole new advertising age

Show the movie “The Break up” from www.bringtheloveback.com

Brands are changing the way they communicate with people in this whole new advertising age• To reconnect with their consumers, brands have to

rethink their marketing strategies and drive them from hits to niches

• Advertisers are investing into blog advertising because it is highly targeted, effective and entirely measurable

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MediaSource: The Long Tail, Chris Anderson

Winning your ticket to a better life or solving the content = traffic = income equation• The tools are available• There is an audience• And there is a business model (or at least quick

bucks to be made)

Walk the walk: Become a successful blogger

• Choose the right topic– With little or none existing competition– For which you have interest, and can show expertise on

• Choose the right name (and tagline)– Think search engine results

• Choose a platform for growth– Hosted blogging service vs. Installed service application

Walk the walk: Become a successful blogger

• Do it right!– Keep it simple and focused– Demonstrate passion– Show our authority– Be consistent– Don’t be insular, be linky– Know your audience– Produce the content that people love– Add comments (blogging is about starting conversations)– Get smarter by listening to what people tell you

Talk the talk: Profit from your blog

• Profit from your traffic– Sell advertising space– Find private sponsors– Participe in affiliate programs– Sell merchandise with the blog’s brand– Solicite donations from our readers

Resorts

TravelAgencies

Talk the talk: Profit from your blog

• Profit from your influence– Blogs are long tail filters and tastemakers: bloggers act as

guides when they post about what they like or dislike– Ex. The Renault Twingo concept launch in Paris

Urban lifestyle

FubizManu Foissotte

Spreading the word

InteractiveMarketing

La Gazette

Gregory Pouy

Young feisty people

NRJ radio blogManu Foissotte

Design &Trendsetters

Emery

Technology &gadgets

Fubiz

HVALA!