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Brand for demand
(OR HOW CREATIVITY GENERATES LEADS)
Marti Konstant
@martikonstant
Brand for Demand Marti Konstant Marketing Hackathon
Creativity creates interest. provoke. Brand for Demand Marti Konstant Marketing Hackathon
captivate. Creativity needs to also have depth to engage us.
Brand for Demand Marti Konstant Marketing Hackathon
inter C’mon join the conversation!
But unless you interact it doesn’t count.
act. Brand for Demand Marti Konstant Marketing Hackathon
your customers are stalking you. Do you know WHERE they are?
random access (not linear)
Brand for Demand Marti Konstant Marketing Hackathon
jump in! Come visit all the hangouts.
Brand for Demand Marti Konstant Marketing Hackathon
2 success stories
Brand for Demand Marti Konstant Marketing Hackathon
Iggy
Innovationness
Kick-Ass
Smart
Brand Values Example For Software Company
Brand for Demand Marti Konstant Marketing Hackathon
Create a brand mascot and other social objects -
Iggy started out as just fun.
But then one day he went to work.
He got his own Flickr account.
Now he’s a mascot and ambassador.
He’s a shared social experience.
Brand for Demand Marti Konstant Marketing Hackathon
A truly social object.
Brand for Demand Marti Konstant Marketing Hackathon
GeekTV Brand for Demand Marti Konstant Marketing Hackathon
Create sharable, fun, educational content.
GeekTV Brand for Demand Marti Konstant Marketing Hackathon
Nurture. How are you? Continue the conversation. engage. Brand for Demand Marti Konstant Marketing Hackathon
Yes, we can bring market-leading virtualization to Europe
One year & still kickin’ ass
Iggy does Dallas
Google had an HTC dream & we’re in it
Live, from Sydney-do microkernels really suck?
When does size matter?
Brand for Demand Marti Konstant Marketing Hackathon
Sample headlines that engage
Brand for Demand Marti Konstant DemandCon March 2012
results. 1.5 billion devices
Marketing fills 70% of pipeline
A community of thousands
meet Kate. Marketing Director for Apkudo
Brand for Demand Marti Konstant Marketing Hackathon
The company & product launch
effortless. intuitive. fun.
community.
Provoke with a promise.
Captivate with zen.
+ = +
Create buzz.
= Programmers like beer!
Interact. Create community.
Make ‘em part of the story.
results.
Buzz
Over 1,100 developers
Waiting list
Brand for Demand Marti Konstant Marketing Hackathon
provoke. captivate. interact. Brand for Demand Marti Konstant Marketing Hackathon
join the conversation!
Marti Konstant
@martikonstant
Brand for Demand Marti Konstant Marketing Hackathon