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The presentation was given by Becky Willan at Green Unplugged and was intended to be a practical handbook to help companies build their brand substance. This means to rely less on inflating their brand image and more on using sustainability principles to create value in peoples lives.
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Becky WillanDirectorGiven London
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Do you understand your target audience from a “me, my world, the world” perspective?
How is your company creating value for them, their world and the world?
What assets do you have at your disposal?
How will you deliver brand substance inside and outside your company?
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