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Presentation held at the 1st German Webby Night in Berlin, January 7, 2009, about why brands don't join the conversation with their customers on the web
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WHY BRANDS FEEL UNEASY ON THE WEB
Image: Sybille Baumeister
LATE 2000: MY DIGITAL INITIATION
<=== San Francisco Hamburg ===>
-------------------------------------
BEFOREAFTER
MARKETS ARE CONVERSATIONS ...
... BUT BRANDS DON‘T CONNECT.
MARKETERS: YEP, A SERIES OF TUBES ...
... JUST LIKE ALL THE OTHERS
WHY NOT?
BRAND = POWER = EGO
Image: http://www.allianz.com/de/allianz_gruppe/presse/presse-events/fotos_hv_2007/hv07_rede_diekmann.jpg
Image: Apple Inc., WWDC Keynote 2008
Marke = Kapitalismus = MachtMarke / Kapitalismus / MachtBRAND + WEB = ?
1974: STAFF OWNS „DER SPIEGEL“
Image: http://www.flickr.com/photos/64455334@N00/130175885/
INFINITE LOOP?
Image: Apple Inc., WWDC Keynote 2008
WHAT IF EMPLOYEES AND CONSUMERS HAD A SAY?
Image: NAIAS
WHAT IF ...?
Image: NAIAS
WHAT IF ...?
WHAT IF ...?
Presented byUwe Lucas,
LOKOMOTIVE BRAND FUTURES,to the
1st German Webby Night,07. January, 2008, Berlin
