BEYOND THE

BRANDFrom promise to practice

What ways have you seen companies

execute brands?

How you answer the phone.

Everything is branding.What you wear.

How you package your product.

Why is branding important?

75% of buying decisions

are based on emotion.

— Brandingonthenet.com

20% of your customers will deliver

80% of your revenues.

Why it’s important to define your niche.

-Brandingonthenet.com

AT THE RIGHT TIME

Smart execution is important because it helps you:

SPEND WISELY

TELL YOUR STORY

CREATE CONTINUITY, MEMORABILITY

ENGAGE THE RIGHT PEOPLE

• A mother and son business

• Handmade ice cream sandwiches

• Delivering warm cookies by the dozen

• Based on 108-year-old Great-Grandma

Thelma's recipe 

“A strong brand is like a a selling machine that is always working. It makes operating the rest of the business easier because I don't have to keep reselling to the same people. They remember us and purchase again on their own”

Dereck LewisOwner - Thelma’s

• Craft beer made in a college town restaurant

• Entering new markets in Iowa

• Now selling in bottles/tap handles in bars

boxes

• Annual, grassroots alternative music festival

• National, regional and local acts

• 4th of July weekend in downtown Des Moines 

Love Songs for Lonely Monsters Jesse Jamz Jade Reed Brad Goldman Alex Brown John Solarz DJ Eight Ten

Mantis Pincers Dustin Smith & the Sunday Silos Little Ruckus Derek Lambert and the Prairie Fires The Sun Company Holy White Hounds Now, Now Jaill K-Holes Delta Rae Night Moves Mark Mallman Christopher the Conquered & His Black Gold Brass Band Tajh

Pieta Brown Leslie & The LY's Maxilla Blue The Sundogs Dead Larry Bright Giant Mumford's Dumptruck Butterlips Seedlings Freddie Gibbs Greensky Bluegrass Jason Isbell and The 400 Unit Useful JenkinsDinosaur Jr. Atmosphere Leftover Salmon F****d Up Dan DeaconDeath Cab For Cutie The Avett Brothers

Love Songs for Lonely Monsters Jesse Jamz Jade Reed Brad Goldman Alex Brown John Solarz DJ Eight Ten

Three Stages Meet ‘n’ Greets Street Art Kid’s Fun Zone “Do More” Village DIY Crafts Food, Drinks, Sweet Treats Start-Up Central Visit 80-35.com for more details

Three Stages Meet ‘n’ Greets Street Art Kid’s Fun Zone “Do More” Village DIY Crafts Food, Drinks, Sweet Treats Start-Up Central Visit 80-35.com for more details Mantis Pincers Dustin Smith & the Sunday Silos Little Ruckus Derek Lambert and the Prairie Fires The Sun Company Holy White Hounds Now, Now Jaill K-Holes Delta Rae Night Moves Mark Mallman Christopher the Conquered & His Black Gold Brass Band Tajh

Pieta Brown Leslie & The LY's Maxilla Blue The Sundogs Dead Larry Bright Giant Mumford's Dumptruck Butterlips Seedlings Freddie Gibbs Greensky Bluegrass Jason Isbell and The 400 Unit Useful JenkinsDinosaur Jr. Atmosphere Leftover Salmon F****d Up Dan DeaconDeath Cab For Cutie The Avett Brothers

How will you put your brand into practice?

Products/Services

InternallySocial media

Mass Media

Non-traditional

ANYTHING ELSE?