Brands

From infancy to adulthood – Lessons for brand owners

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Brands are like humans; the sooner you realize this the better for YOU! If you're not ready for the responsibility don’t bother making one

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- Sani Malik

… we spend a lot on them as infants so they can grow up to be healthy and strong

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In the early years

Invest in your brand in its early years so it can grow to be healthy and strong

While growing up…

Like children brands need to be supported while growing up

Consistently support your brand through various brand building initiatives and activities

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As adults

As adults brands need to have found their purpose

Own a relevant place or position in your consumers/ prospects minds. Stand for something and guard that position with your life

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