BRANDthropologie Media

DEFINITION brand-thruh-pol-uh-gee; noun

The study of the issues, trends and content driving business and thought leadership

Targets ranging from Employees to Customers to Wall Street

WE are a Creative Consultancy that solves business problems at the collision point of Culture + Commerce

A Chocolate In My Peanut Butter Moment

The Collaborative Purpose Economy

A new inclusive approach to marketing, communications and storytelling becomes imperative as does the importance of conveying an organization’s purpose to all stakeholders

A new economic engine where business growth and innovation is fueled by collaboration between the private and public sectors in ways that contribute to the world, as much as the bottom line

What Makes US Different

Embracing A New Definition of Inclusion

A collaborative environment that values open participation from individuals with different ideas and perspectives has a positive impact on business. Leadership at such an organization is transparent, communicative and engaging.

*Fast Company

Inside-Out: Our Inclusion Lens

LGBTQ

Faith

Age Race

Gender

The BRANDthropologie Inclusion Equation

Access + Ideas = Purposeful Action

Consistent positive earnings and long-term value to shareholders

Purposeful contributions to society at large

Building engagement across all key constituencies to drive revenue

Ensuring a positive future for generations

to come

Proactive investment that serves to advance and protect the world

The BRANDthropologie Purpose Index TM

TM

Economic Profitability

Social Profitability

Engagement Profitability

Future Generation Profitability

Environmental Profitability

Identify Purpose

Ignite Awareness Reputation & Sales

Build Cultures

Generate New Revenue

Innovation & Growth

Identify purpose in ways that are authentic and tied to day to day business

Consumers don’t buy WHAT you do ---- They buy WHY you do it

Employees want to be a part of a Living Brand. This defrays costs associated with awareness, acquisition, retention and loyalty – especially among millennials

Create brand programming that can be transformed into revenue generating entities

Embracing the sharing economy to deepen collaboration with consumers, customers and employees in ways that create cost efficiencies and build new pathways to innovation and growth

Inclusion + Purpose = Brand Value

Communications & Creativity Past and FUTURE

Old Metrics: Transactional, profit-only driven

New Metrics: Experiential, inclusive, purpose-driven

PAST FUTURE

Conveying WHAT you do: Products & Services

WHY you do what you do: Create emotional connection

PAST FUTURE

Expenses that drive consumers through the purchase funnel

Assets that drive business strategy and profitability

PAST FUTURE

Physical or digital

Immersive experiences that authentically engage in both the physical AND digital worlds

PAST FUTURE

Media relations drive customer acquisition and establish reputation

Brand platforms produce client stories "in our words" and are used to push messages to key audiences and elicit calls to action

PAST FUTURE

Executive Produce YOUR Brand

Executive Produce YOUR Brand

Brand Studio Model

Development Production Distribution !  Analysis of purpose index !  Analysis and identification of

collision point of commerce and culture

!  Content Platform Strategy: Narrative development

!  Internal programming Living Brand !  External programming

!  Ideation to Co-create narratives in partnership with stakeholders

!  Produce programming that yields specific and measurable outcomes

!  Produce immersive events that bridge the physical/ digital divide

!  Omni-channel distribution capitalizing on Paid, Owned and Earned Media

!  Proprietary measurement tools

Embrace the collaborative purpose economy through a storytelling lens

Re-imagine brand assets and mission to positively impact corporate value by turning brand narratives into programming that feeds business performance

Me | WE

Helping clients drive bottom line performance

Helping employees and clients pivot to provide purpose and value to the world’s transformation

Me WE

Creating media assets and events that support editorial mission and focus on a select few

Creating one-of-a-kind client involved programming that is inclusive and activates brand message to new audiences that benefit many

Me WE

Focus on making the best food for clients

New internal & external messaging of food as an inspiration with a focus on making memorable experiences

Me WE

Focus on reaching $1 billion in revenue and global footprint

New brand narrative focused on the living brand of the firm "like what you do and like who you do it with"

Me WE

Single-minded focus on the college's academic programs

New narrative focused on the College's history and commitment to encourage students to leave the world a better place than it is today

Me WE