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Creating a brand is a tough task. There’s a lot of work and research that goes into it, and even more time that’s required. With building a brand, you also have to be very aware of the fine line there is with creating a gimmick or joke, as those don’t tend to have lots of longevity.
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Creating a brand is a tough task. There’s a lot of work and research that goes into it, and even more time that’s required. With building a brand, you also have to be very aware of the fine line there is with creating a gimmick or joke, as those don’t tend to have lots of longevity.
Logos just are not enough, we need more visibility
Let’s first correct the misconception that a brand is a logo. I’ve heard this many times before and I cringe at the thought. A brand is typically signified or recognized by their logo. This is usually one of the first things done by a brand or business — they come to designers and get their logo created. It’s a great thing to do, but not the only thing there is to do.
Not just a web designer, an interface designer
One thing I’ve noticed about job titles as of late is half of them are asking you to do things completely unrelated to them. For example, some receptionists are required to essentially be office managers and customer sales representatives.
Not just thoughts, but models
If you’re anything like me, you tend to have a new idea to go with each new day. I find it to be a huge gift and curse type of situation, but it is a wonderful thing when you’re able to actually bring forth the idea.
