Embed Size (px)
DESCRIPTION
I am often asked to present to local college classes about resume building, how to land that first job and other business communication topics. This is a presentation I often use with personal examples from my JR-SR year of college and have presented to Hardin-Simmons University's Business Communication and Job Placement class several times.
Citation preview
Building An Effective Resume
Shanna Smith SnyderSpring 2010
Tailor your objective
◦ Anticipated and forthcoming graduate of Hardin-Simmons University in May 2008 with a Bachelors of Arts in Communication and Minor in Business Administration. Internship and work experience in sales, marketing, management, public relations and leadership.
◦ To obtain a leadership position in the tourism industry utilizing my education, effective management and communication skills.
Establish a Solid Summary
Be proud of educational achievements◦ Name of university (city and state)◦ Anticipated graduation date◦ Relevant/Specialized courses ◦ GPA
Focus on Education
Liberty University Lynchburg, VAMaster of Business Administration, December 2009Specialization: Business ManagementOverall GPA: 3.7/4.0, Cum Laude
Hardin-Simmons University Abilene, TXBachelor of Arts, May 2008
Major: Communication, Emphasis: Public Relations/Advertising
Minor: Business Administration Overall GPA: 4.0/4.0, Summa Cum Laude
Education-Examples
Stand out above the rest
◦ Volunteer Activities: Abilene Boys and Girls Club, Ortiz Elementary, Abilene Leaders of Tomorrow, Kiwanis Club of Greater Abilene (Public Relations & Convention 2010 Committee, Chili Day), HEB Feast of Sharing
Volunteer Work
Detail the most important aspects of your work to show leadership, drive and determination.
BATH & BODY WORKS, Abilene, Texas April 2006-April 2007◦ Demoed products and gained overall product knowledge, as well as gained
product marketing and self-marketing knowledge and skills. Sales: Named “Top Sales Associate: by District Manager. Aimed
to make every sales goal segment in every shift on the sales floor. Helped increase annual store profit by 17% from the previous year.
Marketing: Transferred to the position of Floor Set Design and Marketing Management, after six months on the sales floor. Prepared marketing props and pieces for assembly and presentation on the sales floor.
Describe Unrelated Jobs
Prospective employers love to find candidates who are already properly trained
Aim to find an internship directly in the line of work you are pursuing.
The Importance of Internships
National Center for Children’s Illustrated Literature (NCCIL), March 2007-May 2008
Marketing Intern, in charge of correspondence, copy writing and design for marketing materials. Project management, event management, marketing and promotional material management
Project Management:◦ "You In Your World" community-wide art contest, the "Great Summer Read Book
Sale", the "Very Merry Christmas Book Sale." Included creation and execution of press releases and marketing pieces for each project listed.
Event Management:◦ KidzFest" Marketing & Event Co-Manager. Designed and managed marketing
projects for event—flyers and invitations, t-shirts for staff, event sandwich board, billboard, and customized sponsorship logo balloons. Coordinated all exhibit grand opening gallery talks, media interviews, gala events, and children's events for each exhibit.
Promotional and Material Management: ◦ Invitations for Welcome Party for new staff member Kathy Morehead; materials for
NCCIL Press Kit; William Steig Local PR, Little Golden Books Local PR, Gerald McDermott Local PR—media schedule, radio script, local press release, recorded PSAs, Abilene talk radio and, KTAB, KRBC, KTXS, news television spots.
Internship-Example
Initial Employment-Example
Student organizations offer leadership positions, team-building activities, and networking events.
Activities: Varsity Co-Ed HSU Cheerleading Captain, Gamma Beta Phi National Honor & Service Society—Historian/Social Chair, National Scholars Honor Society, Alpha Mu Gamma, AAF Abilene Advertising Club, New Student Orientation Leadership Team.
Activities: Varsity Cheerleading Captain, Varsity Swim Team, National Honor Society—Treasurer, Student Council—Treasurer, Fellowship of Christian Athletes—Leadership Team, Class of 2005 Treasurer.
Student Organizations
Current Extracurriculars-Example
Start Early
Be Honest!
Awards/Scholarships
Foreign Languages
Appearance & Delivery
Update Often
Don’t Forget…
Shanna Smith SnyderDirector of Communication
Abilene Convention and Visitors Bureau325.676.2556 (Office)[email protected]
@shannasmith
Contact Information
