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AVG Confidential 2We Protect UsTM
About AVG Technologies
• One of the original disruptors to provide FREE Anti Virus
• We operate a freemium business model
• Today we have over 108 million users worldwide
AVG Confidential 3We Protect UsTM
From One To One Million Facebook Fans
Join us at: http://www.facebook.com/avgfree
AVG Confidential 4We Protect UsTM
Why do you want to build a FB Community?
• Strengthen your brand• CRM• SEO• Ads £$€• Because others do it…• Add value for your customers
AVG Confidential 5We Protect UsTM
The AVG Social Story
5
Com·mu·ni·tynoun, plural. 1. A social group of any size whose members reside in a specific locality, and often have a common interest
Source: Dictionary.com
• Our community allows us to be close to our customers and potential customers
• We speak to and engage with them using natural language
• We work with them to help us build better products.
• Our influencers help with advocacy and help promote us to others.
AVG Confidential 6We Protect UsTM
Whose Your Audience? - Target Niches
6http://www.flickr.com/photos/29106784@N02/2720676242
AVG Confidential 7We Protect UsTM
Build A Page People Want to Participate In
7
1 Million+
AVG Confidential 8We Protect UsTM
Recognising and Rewarding Advocates
8
AVG Confidential 9We Protect UsTM
Our 4 C’s To Success
Content CommunityCustomer ServiceCollaboration
AVG Confidential 10We Protect UsTM
AVG’s Four C’s - Content
10
• Share daily blog posts, pictures and videos
• Experiment to see what resonates
• Curate and share 3rd party sources
• Syndicate posts to other social networks
• Poll the user community
• Be consistent
• Measure to see what’s popular
AVG Confidential 11We Protect UsTM
AVG’s Four C’s - Community
11
• At the heart of everything we do
• Voice of the customer
• We are continuously listening
• Feedback helps us build better products
• We recognise and reward our advocates
• We Protect Us!
AVG Confidential 12We Protect UsTM
AVG’s Four C’s – Customer Service
12
• Facebook attracts lots of customer requests
• We answer questions on the wall
• We guide customers to the support tab
• Active group of support volunteers
• AVG official support and community support
provide key tangible value
AVG Confidential 13We Protect UsTM
AVG’s Four C’s - Collaboration
13
• AVG’s Social Team is global
• We work with all areas of the AVG business
• We hire slowly to build the team.
• “Passion” – in every action
• Deliver Value
• Ignite the storytelling process
Read my blog post at Geekmarketer - http://dha.li/oneoftheteam
AVG Confidential 14We Protect UsTM
Tips For Community Building
1. Welcome new members…. Personally
2. Be present yourself - Show the community you are there
3. Publish new content and have a stack ready!
4. Engage heavily in conversations with your new members
5. Use questions/polls to engage with the community
6. Demonstrate Personality – What makes you stand out?
AVG Confidential 15We Protect UsTM