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www.involver.com // [email protected] // 415.963.4255
TM
Building brands with engaging Facebook pages
December 2009Tyler Willis
Director of Marketing, Involver
www.involver.com // [email protected] // 415.963.4255
TM
Involver is the best brand marketing & analytics platform for Facebook, the world’s largest social network with more than 350 million members.
Using the Involver Application Suite, brands of all sizes can leverage existing content or easy creation tools to create a customized, engaging Facebook Page.
www.involver.com // [email protected] // 415.963.4255
TM
www.involver.com // [email protected] // 415.963.4255
TM
• 350+ million members
• 1.6 million pages have created 5.3 billion fans
• Average user has 130 friends, spends 55 min a day, and fans 2 pages per month.
• Unprecedented opportunities for fan engagement and viral spread of your marketing messages
www.involver.com // [email protected] // 415.963.4255
TM
www.involver.com // [email protected] // 415.963.4255
TM
FacebookAds
FacebookAds
FacebookGroups
FacebookGroups
FacebookApplications
FacebookApplications
FacebookPages
FacebookPages
FacebookPersonal Profile
FacebookPersonal Profile
FacebookEvents
FacebookEvents
Other tools that might be useful for your needs:
Marketing on Facebook
www.involver.com // [email protected] // 415.963.4255
TM
Brands are standardizing around Facebook Pages as the social location for
companies and products.
www.involver.com // [email protected] // 415.963.4255
TM
Branding: How do we “port over” our brand identity?
Content: How can we distribute our best multimedia, and automate the syndication of this content?
Time: How do we save significant time and resources in both setting up and maintaining our Facebook Page?
But, brands still face key challenges:
www.involver.com // [email protected] // 415.963.4255
TM
Measure
• Social Media Sabermetrics (credit: Ian Schafer)
– Identify your business goals– Set your Key Social Performance Indicators (KSPIs)– Develop low-investment programs that should drive KSPIs– Optimize tactics based on performance of KSPIs
• Some standard KSPIs– Subscribers (email, RSS, or notifications)– Content consumption– Socially-indexed conversations– UGC (photos/videos/wall posts added by fans)– Pageviews– Number of fans– Number of comments/likes– Time engaged with the site– Total unique visitors
www.involver.com // [email protected] // 415.963.4255
TM
“Post photos of products, employees, and customers. Add video clips of your bar or restaurant in action. ‘Behind the scenes'
content often works well.”- Facebook Guide
• Photos• Video• Documents• Presentations• Blog / RSS• Tailored News• Offers/Sales• Discussions
Bottom Line: Post content to your page
www.involver.com // [email protected] // 415.963.4255
TM
OK! You get it, this Pages thing is revolutionary
www.involver.com // [email protected] // 415.963.4255
TM
www.involver.com // [email protected] // 415.963.4255
TM
Involver Fan Page ApplicationsA new solution for brand marketing on Facebook
www.involver.com // [email protected] // 415.963.4255
TMRSS Feed / News
www.involver.com // [email protected] // 415.963.4255
TMVideo Gallery
www.involver.com // [email protected] // 415.963.4255
TMTwitter
www.involver.com // [email protected] // 415.963.4255
TMPolls
www.involver.com // [email protected] // 415.963.4255
TMPolls
www.involver.com // [email protected] // 415.963.4255
TMSign-up Forms
www.involver.com // [email protected] // 415.963.4255
TMCoupons
Promote exclusive offers and give your audience powerful incentives to return to your Page.
www.involver.com // [email protected] // 415.963.4255
TMCoupons
Send multimedia and exclusive offers right to your fans’ News Feeds.
www.involver.com // [email protected] // 415.963.4255
TM
Automatic Content Syndication
Involver apps are “set it and forget it”: your Page is automatically updated with your newest blog posts, tweets, videos, etc.
Your Facebook Page
www.involver.com // [email protected] // 415.963.4255
TM
get started: www.involver.com/pages
Tyler Willis - Director of Marketing, Involver
@tylerwillisfacebook.com/tylerwillis
www.involver.com // [email protected] // 415.963.4255
TM
Profile Picture
You can stand out with a unique profile photo.
www.involver.com // [email protected] // 415.963.4255
TM
target your wall poststarget your wall posts
www.involver.com // [email protected] // 415.963.4255
TM
Fanbox allowsYou to add page content and the “Become a Fan”
action to your external site