Building Your Personal Brand

THE BIGGEST PERSONAL ENTERTAINMENT BRAND

Great brands = Identifiable icons , simple connections

Brand: Ryan Seacrest

WHY BUILD MY BRAND?

Big Companies, Big People

Great brands = Identifiable icons , simple connections

Branding is a Modern Day Necessity

• “About two years ago I realised I was no longer a person but a brand” – Martha Stewart

Its up to YOU to create your BRAND and build up your career.

Branding Makes You Recognisable

• “Your Brand is your FLAVA. It’s the Essence of who you are” – Ana Carrilho

• Brand discovery is about figuring out what you want to do for the rest of your life

Branding Makes You Desireable

“They can’t hire you if they don’t know you exist” – Ana Carrilho

Give the world a clear and precise picture of who you are

Branding Creates Opportunity

Some people set trends, others follow trends” – Ana Carrilho

Your competition is BUSY managing their brands. Are YOU in control?

Branding Puts You In Control “If you don't brand yourself, you can rest assured

that others are branding you. And letting others brand you can be risky business.” – Ana Carrilho

Who are you?

Motivation Questions

• What am I passionate about?• What are my personal values?• Where do I see myself in 5 years?• What is important to me?• What motivates me?• How would I like to see the world?• What contribution would I like to make?

Brand Audit Tool - DESIGN

– D – Dreams, Passions, Calling, Purpose– E – Experiences, Influences, Life Lessons– S – Strengths, Skills, Knowledge– I – Internal Beliefs and Values– G – Goals, Priorities, Vision– N - Natural Gifts and Abilities

Who am I?

• Create a PERSONAL STATEMENT of 8 Words– “If you can’t describe your position in eight words

or less, you don’t have one” – Seth Godin

• Do a VISION BOARD– Create a visual picture of your ideal career

What do you have to offer?

Positioning Questions

• What’s my current reputation?• What’s my greatest strength?• How am I different and how am I valuable?• What characteristics make people intersted in

me?• What’s my greatest accomplishment?

What do I have to offer?

• Update your CV–My CV has improved from last year on this date

in the following [...] ways–My primary “CV enhancing activity” for the next

90 days is [...]

Create a ONE PAGE AD for yourself - Imagine people are shopping for your services

How do others see you?

Connection Questions

• Who do I know who can help me reach my goals?• Who needs to know me so that I can reach my

goals?• What can I do to rapidly expand my professional

network?• How can I add value to the members of my network?• How can I connect different members of my network

for mutual value?• What can I do to nurture my network regularly?

How do others see me?

• Build up your Industry Network - Database of industry professionals, promoters and bookers– Important additions to my network in the last 90 days

include [...]

• Create your Online Platform – LinkedIn page, Facebook page, Tumblr blog, MySpace, Twitter, Instagram account– My fanbase in the last 90 days has grown by [...]

PLAN For Your Success

• Brand YOU Objectives– Be SMART

• Brand YOU Strategies – Review your options and possible barriers

• Brand YOU Implementation Plan– Commit to, track, monitor, and adjust your action

plan?"

Plan of Action

• Shoot showreels in different genres to showcase your versatility

• Offer to MC at your local social gatherings, friend’s parties and church and get it recorded

• Start a blog or website to journal your experiences on set, show recommendations

• Record informational, inspirational segments for new recruits at your workplace

• Create your own “show” and broadcast it on your own YouTube Channel

Building Your Personal Brand

Thumiso MasohaMarketing Consultant

tmasoha@cbdesolutions.com

076 912 2325011 022 2223