PRESENTED BY:RUPESH NYAUPANE

DATE: MARCH 1, 2016

Presentation on Business Development Plan

of “Anisha Music Company”

Presentation overview

Introduction. company overview. capital structure.

Situation analysis. SWOT

Organizational structure.Marketing strategy

Key marketing strategies. Marketing plan

Financial highlights.

Introduction:

The main function of Anisha music company is promotion and distribution of music CDs in the market which is previously recorded by other recording studios.

It copies CDs according to the demand of owner of the CDs.

vision: provide quality music CDs and established itself as the leader of quality music CDs in Nepali music industry

Mission: Delivery of music CDs in Kathmandu before the market covered by competitors and promotes the product in Nepali market.

Nature of business: partnership.Location: Manamaiju, Kathmandu.Capital structure:

Equity- Rs. 37350. (30%) Debt- Rs. 87150. (70%)

SITUATION ANALYSIS

Strength:Strong Management Team

weaknessless market researchless product

opportunityNew technology.

Threatsincrease in digital systempiracy of CDshigh competition.

SWOT

ORGANIATION STRUCTURE:

Managing Director(Rupesh Nyaupane)

Marketing Manager (Bishal malla)

Accountant(Dhruba Nyaupane)

Operating incharge(Prakash Pandey)

Helper(Bikash Nyaupane)

Operation of Anisha Music Company

Managing director: (M.D.) Mr. Rupesh Nyaupane is managing

director of the company, who has five years experience in related field.

Marketing Manager: Mr. Bishall Malla is marketing manager

of the company, MBA graduate and specialized in marketing and one years of experience in Ads Company.

Accountant: Mr. Dhruba Nyaupane is accountant of the

company. Operation incharge (OI): Prakash Pandey is an operation manager

who has five years of experience in the Music Company.

Marketing strategy:

Product: Audio CDs Video CDs

Price: Competitors based pricing. Price range from 100 to 150.

Place: Our company is located in Manamaiju, Kathmandu. the causes behind the selection of that location is

there is our own building.

Cont…..

Promotion: T.V. local media. concert programs.

Segmentation and target market

singers: who already recorded their songs,

and searching for promotion and distribution.

Music shop in kathmandu:We provide our songs in different

music shop in kathmandu, and they distribute it.

Positioning strategy: “Music for Pleasure”

Financial Highlights

Initial investment of Rs. 327102. Repayment of loan in 5 years with quarterly payments of Rs

5330PBP = 2.96 years

NPV = Rs 1111808.12

Beginning sales of Rs.9,50,000 and increased by 10% per year.

IRR = 70%

Financial highlight:0 Year 1st

Year2nd Yesr

3rd year

4th Year 5th year

capital 239952 277478 404971

764190

1402030

2291130

Long term loan

87150 72367 56365 39043 20294 -

Short term loan

- 472738 - - - -

Other liabilities

- - - - - -

Total 327102 822583 461335

803233

1422324

2291130

Fixed Assets 100000 75000 56250 42188 31641 23730

Current assets 202602 727983 390385

751246

1385783

2267400

Other assets - - - - - -

Total 327102 822583 461335

803233

1422324

2291130

Financial Highlightsparticulars

1 yesr 2nd yesr 3nd yesr 4rd yesr 5th year

Sales turnover

950000 1112000 1471560 1916648 2359810

COGS 160000 202400 279312 353329.6 446962.04

Gross profit

790,000 909,600 11,92,248 1563319 1912848

Gross margin (%)

0.83 0.817 0.810 0.815 0.81

Net profit 39501 134203 378126 671410 935895

NP Margin (%)

0.04 0.12 0.25 0.35 0.39

Financial Highlights:particulars

1st yesr 2nd year 3rd yesr 4th year 5th yesr

Current ratio

1.539 - - - -

Quick ratio 1.525 - - - -

ITR 24 34 41.89 66.24 74.49

TATR 1.15 2.41 1.83 1.34 1.02

Debt equity ratio

2.27 0.23 0.16 0.08 0

ROTA .048 0.29 0.47 0.472 0.408

Return on equity

.16 0.55 1.57 2.79 3.90

Conclusion:

Future plan: Continue the business.Established own music studio.Opening branch of studio outside the

valley.

Cont……

Exit strategy:The overall performance of Anisha Music

Company is good. It is able to earn profit in every year and

profit of the company is increasing order. if company is unable to fulfill its objectives

we can seals the all assets in to others music company and used that amount for payment of debt.

THANK YOU