Mobasher : 1001643395Nasif : 1001439325

MD. Arafat : 1001542070Lohan : 1001025520Sidharth TP : 1001643545

INTRODUCTION New Belgium Brewing Company Inc is one of the largest regional

specialty brewers in the United States, producing about a dozen distinctive beers which are distributed to 15 states in the West.

New Belgium Brewing Company is one of the largest craft brewers in the United States, with nearly 40 classic, year-round and limited edition

beers including Fat Tire, Ranger IPA, Snapshot Wheat and La Folie as wellas seasonal offerings like Beire de Mars, Transatlantique kriek & Two

Cherry Ale.

The environmentally-friendly firm uses wind generated electricity as well as heat and energy derived from byproducts of the brewing process.

ADDRESSING ENVIRONMENTAL ISSUESSTRATEGIC APPROACH TOWARDS

SUSTAINABILITY• IT WAS THE FIRST BREWERY IN AMERICA TO BE COMPLETELY

WIND POWERED, AND ITS BREWERY IS LEED CERTIFIED.

• TO MANAGE THESE ENVIRONMENTAL ISSUES, NBB INTRODUCES 3 R’S OF ENVIRONMENTAL STEWARDSHIP. 3R INCLUDE REDUCE, RECYCLE, AND REUSE.

DIVERTING 99.9% OF THE WASTE

• EXPANDED ITS CANNING CAPACITY BY SIX TIMES WITH A NEW CANNING LINE THAT INJECTS LESS CARBON DIOXIDE INTO EACH CAN.

REDUCING CARBON FOOT PRINT

• TO ENCOURAGE SUSTAINABILITY THROUGHOUT THE SUPPLY CHAIN, NBB ADOPTED SUSTAINABLE PURCHASING GUIDELINES.

ALLOW THEM TO PINPOINT ECO-FRIENDLY SUPPLIERS AND WORK WITH THEM CLOSELY TO CREATE SUSTAINABILITY THROUGHOUT THE ENTIRE VALUE CHAIN.

NEW BELGIUM’S SOCIAL INITIATIVES INDICATIVE OF STRATEGIC PHILANTHROPY

STRTEGIC PHILANTHOPY : STRATEGIC PHILANTHROPY IS A POSITIONING THAT CONNECTS A COMPANY WITH A NOT-FOR-PROFIT ORGANIZATION OR CAUSE. 

NBB BUILD HIS BUSINESS AS ENVIRONMENTALLY FRIENDLY AS HE POSSIBLY COULD, REGARDLESS OF WHETHER IT WOULD BE BENEFICIAL TO THE STAKEHOLDERS OR NOT.

• NBB DONATES $1 TO A PHILANTHROPIC CAUSE WITHIN THAT STATE, AMOUNTING TO NEARLY A HALF A MILLION DOLLARS ANNUALLY.

• NBB ALSO DONATES 1 PERCENT OF ITS PROFITS TO ENVIRONMENTAL CAUSES. • BECAUSE ITS PRIMARY PRODUCT IS BEER, NEW BELGIUM FOCUSES A LOT OF

EFFORTS ON EDUCATION ABOUT ALCOHOL ABUSE AND ENCOURAGING RESPONSIBLE CONSUMPTION.

DO I BELIEVE THAT NEW BELGIUM BREWING COMPANY’S ACTIONS AND INITIATIVES ARE INDICATIVE OF AN ETHICAL AND SOCIALLY RESPONSIBLE CORPORATION?

YES I BELIEVE BECAUSE WHY? NBB IS ENVIRONMENTALLY RESPONSIBLE

DIVERTING 99.9% OF THE WASTEREDUCING CARBON FOOT PRINTCLEAN WATER MAKING GOOD BEERS

NBB IS SOCIALLY RESPONSIBLENBB HAS BEEN INSTRUMENTALLY INVOVED IN

HELPING CARRIER VISION FORWARD BY INVESTING TIME & MONEY

DONATED MORE THAN $8 MILLION IN 2015 CO-WORKERS DONATED OVER 2773

HOURS OF VOLUNTEER TIME TO THEIR COMMUNITY

NBB IS LEGALISED TO PRODUCE BEERSNBB ARE AT THE RIGHT PATH UNLESS AND UNTIL THEY ARE SELLING THEIR PRODUCT TO THE MINORS.

NBB SUPPORTS SUSTAINABLE AGRICULTURE PROJECTS Strengthen and protect ecosystem health

and biodiversity Breakdown barriers and foster support for

the young farmers entering the profession Protect public health, human communities

and or animal welfare

NBB SUPPORTSSMART GROWTH PROJECTS Influence development and revitalization that

protects natural resources and promotes clean air, water and energy

Incorporate strategies to strengthen or create safe transportation infrastructure with all users in mind- including bicyclists, public transportation vehicles and riders, and pedestrians of all ages and abilities

Emphasize proactive, sustainable, inclusive planning

Take into account climate change mitigation and adaptation

Promote economic transition plans in fossil fuel based communities

ETHICAL RESPONSIBLE ORGANIZATION

• NBB FOLLOWS A OPEN BOOK MANAGEMENT.• Recognizing employees’ role in the company’s success• EMPLOYEES ARE GIVEN OWNERSHIP AFTER ONE YEAR OF SERVICE.• EMPLOYEES ARE TRAINED TO BE FINANCIALLY LITERATE.• NBB IS A DECENTRALIZED ORGANIZATION WHICH MEANS EVERY

EMPLOYEE HAS THE RIGHT TO TAKE INSTANT DECISSION IN CASE OF EMERGENCIES.

• NBB DO NOT SELL BEERS TO MINORS• NBB PAYS HEALTH, DENTAL INSURANCE AND RETIREMENT PLANS TO

EMPLOYEES• Employees who stays for five years can earn a paid trip to Belgium to study

beer culture

• paid health, dental insurance and retirement plans

NBB’S APPROACHES TOWARDS ETHICAL AND RESPONSIBLE CONDUCT

• They stop producing tobacco and made their brew without alcohol or using a minimum alcohol.

• They have to aware for sponsors in playground, because most

of the sport friends are children.

• They can try to monitor their beer from non-adult selling.

• But they should always be careful of the demographics of the fans of those sports.

• They should make sure that they are choosing sports that have fan bases that are of legal drinking age.

• They should take step against drunk driving.

CONT…• They should always include about responsible drinking

and avoid portraying that consumption of alcohol.

• They should do business is a way that helps them to back to their community with very much responsible.

• If they want to maximize their efforts, they should continue to be very careful of all future marketing that

they do.

• They should promote sports that are “human powered” and cause minimal damage to the environment.

MEDALS EARNED BY NBBBusiness Ethics magazine’s Business Ethics Awards

Better Business Bureau’s 2002 Torch Award

Rocky Mountain Region Entrepreneur of the Year Award

Great American Beer Festival

Environmental Protection Agency's regional Environmental Achievement Award.

I DRINK FANTA, YOU?