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The full business evolution story: http://frankdiana.wordpress.com/ Several key drivers have positioned the next decade to deliver a staggering – perhaps unprecedented - amount of change. The accelerating pace of business, the growing impact of digital, and several other major indicators suggest that a next generation enterprise is on the horizon. The first of these indicators is the level of societal change impacting everything from business to war. In the business world, the implications of this change can be seen in our employees, where for the first time in history, four generations of workers are in our work force. The associated challenges are coming into focus, as some of these workers are digital natives, but the vast majorities are digital immigrants. With customers, the shift of power to the individual has changed their role forever and placed them at the center of the company ecosystem. Other indicators include an intense focus on growth, which increasingly requires collaboration within and outside the four walls of the Enterprise. This growth agenda drives a new type of value ecosystem, enabling growth that in many cases is outside a company’s traditional business. The search for effectiveness is an emerging indicator that promises to drive many future initiatives. Whereas the goal of efficiency is doing things right, effectiveness will focus on doing the right things. In parallel, and after hitting an efficiency wall, companies will focus on creating next generation efficiencies. The maturation and convergence of Social, Mobile, Analytics, Big Data, Cloud and the Internet of things will be key enablers. As commoditization across industries accelerates, companies will differentiate by creating consumer-like experiences, specializing, and effectively using insight. Perhaps the biggest indicator is the realization that future success is tied to Digital DNA – or those characteristics that enable companies to operate in a rapidly changing business environment. Internet Companies and start-ups have the DNA advantage and the barriers for new market entrants continue to collapse. But most companies are traditional companies and have a considerable gap to close. To do this, enshrined organizational policies, practices, processes and structures that inhibit Digital DNA will change. When we look back, this structural change will be viewed as the catalyst that enabled next generation enterprises. The underlying driver of all of these indicators is Digital. It is for this reason that “Digital Enterprise” was chosen to describe the future state – and for discussion purposes, the focus is on the Enterprise of 2020. More specifically, the focus is on the Digital DNA required for the Enterprise to succeed in 2020. The key premise that supports this focus is the one certainty that likely drives future executive agendas: that is, in 2020, companies of all sizes must exhibit these key characteristics
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Copyright © 2014 Tata Consultancy Services Limited
Blurring the Boundaries The Evolution of Business
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Are we entering the most
transformative period in history?
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What was the most significant
development in human history?
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“It made mockery of all that
had gone before it”
Ian Morris - Historian
The Steam Engine
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Ushered in by a convergence of
multiple forces and a new general
purpose technology platform
The Third Revolution
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Digital Age
Connections
Human Intelligence
Humans: Innovators
Industrial Age
Physical Production
Manual labor
Humans: Robots
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Why Now?
Digital Zero marginal cost
Non-rival
Combinatorial Building blocks combine
Accelerated via Ecosystems
Builds on previous waves
Technology
Innovation
No Stabilization
Exponential
Building
Blocks
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Source: Chunka Mui, Unleashing the Killer App
The Law of Disruption
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Digital Progression
Isolated Combinatorial
Autonomous Vehicles
Smart Homes and Cities
Next Generation Automation
Sharing Economy
Other
Connected Health
Maker Economy
Marketing
Expansion
Transformation
Re-imagination
Building
Blocks
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Social
Mobile
Cloud
Big Data
Analytics
Sales
Marketing
Service
R&D
HR
Isolated Innovation
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Smart Homes & Cities
Next Generation Education
Genomics
Connected Healthcare
Sharing Economy
Autonomous Vehicles
Maker Economy
Smart Grid
Energy Internet
Logistics Internet
Next Generation Automation
Combinatorial Social
Mobile
Cloud
Big Data
Advanced Analytics
Internet
IoT
AI & Robotics
3D Printing
Renewable Energy
Building Blocks
Disruptive Scenarios
New Economic Paradigm
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What if autonomous vehicles
reduce traffic accidents by 90%
as Google predicts?
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Ecosystem of Stakeholders
Ecosystem
Disruptive Scenario: Automotive
90% of auto insurance premiums could disappear
Hospital and health insurer revenue could be reduced as car related injuries plummet
Car-related cases disappear for personal-injury lawyers
Body shops would mostly disappear for lack of business
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Re-Imagining The Automotive Ecosystem
Automakers as Fleet Operators
Dealers become App stores
Automakers offer Insurance
The car becomes an infotainment platform
Subsidizing cars in return for services
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Smart home success cannot
be driven by a single company
- or even a single Industry
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Disruptive Scenario: Home
Insurance companies explore home monitoring services
The home security industry disrupted by low cost options
The smart home is a transformative component of healthcare everywhere
Smart home options disrupt a lucrative elder care industry
Ecosystem
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Re-Imagining The Home
Companies extend experiences
Ecosystem players like Amazon pounce
Single category companies extend offerings
TV Manufacturers look for control
Smart home integrators emerge
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Connected Health enables
prevention and drives a profound
shift in the healthcare ecosystem
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Disruptive Scenario: Health
Insurance premiums decrease proportionately to decreases in losses
$30 billion revenue loss due to the reduction in unnecessary U.S. hospitalization
Various diagnoses and care can be provided without the need for a hospital
Future business models disrupted by a system shift to reward prevention versus treatment
Ecosystem
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Re-Imagining Healthcare
Smart home ecosystem connects to healthcare
Insurers pursue alternative sources of revenue
Wellness advisory services emerge
Companies extend experiences and markets
Offerings focus on changing behaviors
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Connected, self-driven learning
is disrupting the Education
ecosystem
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Disruptive Scenario: Education
Ecosystem
Universities being disrupted as the need for libraries, lecture halls & student housing plummets
The value of content is rapidly decaying as it becomes open and commoditized
Education funding is decreasing as pressure to produce employable people mounts
By 2020, job demand will exceed degreed candidates by 40 million
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Re-Imagining Education
School & Corporate Training programs converge
Education becomes virtual, modular & experiential
Capabilities accelerated via collective intelligence
Life Improvement services emerge
The people cloud replaces the concept of a job
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Technology and society are
evolving faster than a company’s
ability to adapt
Accelerating Change
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As status quo and ROI-driven
thinking prevail
What drives action?
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Forcing Functions
Systems of
Engagement
Experience, Innovation, Insight, Design
Next Generation
Innovation, Differentiation, Ecosystems
Digital DNA
Employee,
Customers
Growth
Effectiveness Viability
Societal Change
Differentiation
Efficiency
Forcing Functions
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Growth
Value creation
and capture
The basis is shifting
3 billion more
consumers by 2025
Outside traditional
business
New economic
paradigm?
5 billion by 2030
Future Growth
Value Ecosystems
Economy
Middle Class
Differentiate
Innovate
Growth
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Systems of Record
Edge Interaction
Effectiveness
Consumer technology
Mobile face
Social Ecosystem
SOR Integration
Context
Public Cloud
Systems of Engagement
Ecosystem of Stakeholders
Enterprise
Executives
Middle
Transaction
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Efficiency
Next Generation Automation:
Automation of Knowledge Work:
Structural Re-Imagination:
Productivity:
Robotics, 3D Printing
Cognitive Computing
Five Forces
Internet of Things
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Power shift to the individual
Rapid pace of innovation
Competitive barriers falling
New & emerging consumer needs
Connected Customers
Commoditization
Consumerization
Differentiation
Design
Experience Insight
Innovation
Creativity
Difficulty Maintaining Competitive Advantage
31 31
Societal Change
Ownership to access
Four generations of workers
Only 7% of Gen Y works for a Fortune 500
Gen Y form 75% of the workforce by 2025
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Viability
Companies are not structured for the future
Existing Assets Rendered Obsolete
Traditional companies need a Digital DNA Infusion
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Enablers
Evolution
Digital DNA Growth-oriented
Relationship-based
Flat
Emergent mindset
Effective and efficient
Experiential
Insight and engagement driven
Entrepreneurial and innovative
Open, agile and collaborative
Responsive and adaptive
Fast, iterative and experimental
Powered by knowledge and Ideas
Powered by creativity and design
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Structural change
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Management 1.0
In the last 100 years – the way
we manage has hardly changed
at all
Gary Hamel
Celebrated management thinker, author and co-founder of
the Management Innovation eXchange (MIX)
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The typical firm is organized like a
manufacturing line, running customers
though marketing, sales, and service in
a linear fashion
This structure optimized seller efficiency
in a product-centric, transaction-based
world where companies and customers
had little ability to interact Source:
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Ineffectiveness of command and control
models
Vertical to horizontal shift The further
distribution of work
Other Structural Change Drivers
Possible new economic paradigm
Emergence of a new General
Purpose Technology
Platform
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Enablers
Structural change
Ecosystem thinking
Evolution
Digital DNA Growth-oriented
Relationship-based
Flat
Emergent mindset
Effective and efficient
Experiential
Insight and engagement driven
Entrepreneurial and innovative
Open, agile and collaborative
Responsive and adaptive
Fast, iterative and experimental
Powered by knowledge and Ideas
Powered by creativity and design
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Business Design Ecosystem Value Chain
Ecosystem Thinking
Source: MIT Sloan Management Center for Systems Research
Part
ial
Co
mp
lete
Kn
ow
led
ge o
f en
d c
on
su
mer
Omni-Channel Business
Example: USAA
Ecosystem Driver
Example: Amazon
Supplier
Example: Insurance via agent
Modular Producer
Example: PayPal
Value
Design
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Enablers
Structural change
Ecosystem thinking
Edge driven design
Evolution
Digital DNA Growth-oriented
Relationship-based
Flat
Emergent mindset
Effective and efficient
Experiential
Insight and engagement driven
Entrepreneurial and innovative
Open, agile and collaborative
Responsive and adaptive
Fast, iterative and experimental
Powered by knowledge and Ideas
Powered by creativity and design
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Digital DNA
Systems of Record
Enterprise
Employees
Edge-Driven and Adaptive
Outside-In
Edge Interaction
Adaptive Core
Ecosystem
Cloud
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Enablers
Structural change
Ecosystem thinking
Edge driven design
Next Generation Experiences
Evolution
Digital DNA Growth-oriented
Relationship-based
Flat
Emergent mindset
Effective and efficient
Experiential
Insight and engagement driven
Entrepreneurial and innovative
Open, agile and collaborative
Responsive and adaptive
Fast, iterative and experimental
Powered by knowledge and Ideas
Powered by creativity and design
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Next Generation Experiences
Customer-centricity
Differentiation
Business model innovation
Ecosystem Thinking
Specialization
Emergent
Services-based offerings
Information-rich offerings
Compelling Experiences
Five Forces
Shift from product to service
Software-Driven
Information-Driven
Structural Change
Innovation
Experience-based
Specialization
Ecosystem Thinking
Power Shift to the
Individual
Competitive Barriers Falling
Consumerization
Commoditization
Connected Customers
New and Emerging Consumer
Needs
Experience Drivers
Re-Imagined journey focused Edge-based Omni-channel Personalized
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Enablers
Structural change
Ecosystem thinking
Edge driven design
Next Generation Experiences
Systems of Engagement
Evolution
Digital DNA Growth-oriented
Relationship-based
Flat
Emergent mindset
Effective and efficient
Experiential
Insight and engagement driven
Entrepreneurial and innovative
Open, agile and collaborative
Responsive and adaptive
Fast, iterative and experimental
Powered by knowledge and Ideas
Powered by creativity and design
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Ecosystem
Models
Firm level
Business
Models
Systems of Engagement
Systems of
Engagement
Edge Interaction
Ecosystem
Customers
Government
Citizens
Universities
Partners
Patients
Other
Students
Digital DNA
Systems of Record
Enterprise
Employees
Adaptive Core
Cloud
Innovation
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Enablers
Structural change
Ecosystem thinking
Edge driven design
Next Generation Experiences
Systems of Engagement
Sense and Respond Systems
Evolution
Digital DNA Growth-oriented
Relationship-based
Flat
Emergent mindset
Effective and efficient
Experiential
Insight and engagement driven
Entrepreneurial and innovative
Open, agile and collaborative
Responsive and adaptive
Fast, iterative and experimental
Powered by knowledge and Ideas
Powered by creativity and design
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Edge Interaction
Context
Sense and Respond
Sense Stimuli
Ecosystem
Decision or
Action
Response Outcome
Digital DNA
Systems of Record
Enterprise
Employees
Adaptive Core
Cloud
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Enablers
Structural change
Ecosystem thinking
Edge driven design
Next Generation Experiences
Systems of Engagement
Sense and Respond Systems
Collective Intelligence
Evolution
Digital DNA Growth-oriented
Relationship-based
Flat
Emergent mindset
Effective and efficient
Experiential
Insight and engagement driven
Entrepreneurial and innovative
Open, agile and collaborative
Responsive and adaptive
Fast, iterative and experimental
Powered by knowledge and Ideas
Powered by creativity and design
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Ecosystem
Collective Intelligence
Rela
tio
ns
hip
s
Ecosystem Intelligence
Analytic Excellence
Co
lla
bo
rati
on
Ex
ce
lle
nc
e
Competitive
Advantage
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Enablers
Structural change
Ecosystem thinking
Edge driven design
Next Generation Experiences
Systems of Engagement
Sense and Respond Systems
Collective Intelligence
Descriptive to prescriptive
Evolution
Digital DNA Growth-oriented
Relationship-based
Flat
Emergent mindset
Effective and efficient
Experiential
Insight and engagement driven
Entrepreneurial and innovative
Open, agile and collaborative
Responsive and adaptive
Fast, iterative and experimental
Powered by knowledge and Ideas
Powered by creativity and design
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Enabling Analytic Maturity
Describing and
analyzing outcomes
Query, Analysis, Drill-
Down, Ad-Hoc
Reporting
Dashboards and
Scorecards
Visual Analytics
Identifying possible
outcomes
Text Analytics
Data Mining
Knowledge
Predictive Modeling
Statistical Modeling
Visual Analytics
Forecasting
Domain Expertise
Optimizing outcomes
Next best action
Optimization
Simulation
Descriptive What happened?
Predictive What will happen?
Prescriptive What should happen?
Building and evolving a foundation.
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Enablers
Structural change
Ecosystem thinking
Edge driven design
Next Generation Experiences
Systems of Engagement
Sense and Respond Systems
Collective Intelligence
Descriptive to prescriptive
Next Generation Automation
Evolution
Digital DNA Growth-oriented
Relationship-based
Flat
Emergent mindset
Effective and efficient
Experiential
Insight and engagement driven
Entrepreneurial and innovative
Open, agile and collaborative
Responsive and adaptive
Fast, iterative and experimental
Powered by knowledge and Ideas
Powered by creativity and design
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Next Generation Automation
Automation of Knowledge
work
Advanced Robotics
3D Printing
Autonomous Vehicles
The Internet of Things
Mobile Internet
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Enablers
Structural change
Ecosystem thinking
Edge driven design
Next Generation Experiences
Systems of Engagement
Sense and Respond Systems
Collective Intelligence
Descriptive to prescriptive
Next Generation Automation
Thinking differently.
Evolution
Digital DNA Growth-oriented
Relationship-based
Flat
Emergent mindset
Effective and efficient
Experiential
Insight and engagement driven
Entrepreneurial and innovative
Open, agile and collaborative
Responsive and adaptive
Fast, iterative and experimental
Powered by knowledge and Ideas
Powered by creativity and design
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We cannot solve our problems with the same thinking we
used when we created them - Albert Einstein
… are optimists.
…believe in
unlimited potential. … value creativity
over intelligence. …take risks.
…have an
action mentality.
…dream of
the future.
…surround
themselves with like-
minded people.
…find company
in uncertainty.
…set expectations
high.
People who think differently…
Source: Adapted from Thomas Corley, Steve Siebold
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Enablers
Structural change
Ecosystem thinking
Edge driven design
Next Generation Experiences
Systems of Engagement
Sense and Respond Systems
Collective Intelligence
Descriptive to prescriptive
Next Generation Automation
Thinking differently.
Evolution
Digital DNA Growth-oriented
Relationship-based
Flat
Emergent mindset
Effective and efficient
Experiential
Insight and engagement driven
Entrepreneurial and innovative
Open, agile and collaborative
Responsive and adaptive
Fast, iterative and experimental
Powered by knowledge and Ideas
Powered by creativity and design
55
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Cognitive Systems Sense and Respond
Systems of Engagement
Enterprise
Mobile Face
Social Ecosystem
An Evolution Framework
Digital DNA
Systems of Record
Adaptive Core
Employees
Cloud
Internet of Things
Analytics – Big Data Core – Edge Integration
Cloud
Edge Value Ecosystems
Stakeholders
Customers
Government
Citizens
Universities
Partners
Patients
Other
Students
57
Evolution Enablers
6
7
Structural change 2
Edge drives design 4
Next Generation Experiences 5 Collective Intelligence 8
Next Generation Automation 10
Descriptive to prescriptive 9
Thinking Differently. 11
Core adapts
1
3 Ecosystem Thinking
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Design
Thinking
Next Generation Efficiency
Effectiveness
Informed Strategy
Edge-Driven
Next Generation Experience
Re-imagination
Ecosystem Thinking
Design Innovation
Core versus Context
Ecosystem Positioning
Specialization
Business Model Innovation
Relationship Management
Systems of Engagement
Continuous discovery of possibilities
Value
Ecosystem
A Holistic Evolution Strategy
Culture and
Organization
Customer Centric
Operating Model Innovation
Fragmentation free
Collaboration Excellence
Analytic Excellence
Governance
Digital DNA
Iterative Strategy
Platform
Simplification
Adaptive Core
Digital Technology
SoE – SoR Integration
Combinatorial
Harmonized and Rationalized
Internet of Things
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You are here
Future Enterprise
A Business Evolution Road Map
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A Business Evolution Road Map
Future
Enterprise
Structural change
Ecosystem Thinking
Edge Driven Design
Next Generation Experiences
Systems of Engagement
Sense and Respond Systems
Collective Intelligence
Descriptive to prescriptive
Next Generation Automation
Thinking differently.
Enablers
60
Forcing Functions
Growth
Effectiveness Viability
Societal Change
Differentiation
Efficiency
Forcing Functions
Digital DNA
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“Digital will make mockery
of all that came before it”
- Andrew MacAfee Principal research scientist
Center for Digital Business
MIT Sloan School of Management
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Thinking Differently.
May we each have the wisdom,
vision and courage to lead in this
emerging transformative period
Thank You
