Business excellence award models

Excellence unLimited, Rajkot 1




ISO 14001

OHSAS

18001ISO 9001 etc.

TQM,TPS,

WCM,TPM,Six

Sigma etc.

National

QualityAwardsBased

onMBNQA

,EFQMand

Deming

Award

Systematic approaches includes . . .


In this highly competitive world, and in Global meltdown situation,Darwinian Principle of “ Survival of the Fittest ” will prevail.

It is, therefore, imperative on organizations to be fit.

Award models, being holistic and up-to-date,provide an opportunity to become fit, survive & grow.


In 1979, world renowned consultants Mckinsey & Co.commissioned a study, why some companies

are successful, year after year, in Fortune 500 list.

It took more than 2 years, visit to nearly 62 short listed Successful companies,

hundreds of interviews, going through past 25 years of thousands of documents and records

and an insightful outlook.


The study came out as a book in 1982,“ In Search of Excellence ” by Tom Peters and Robert Waterman. It has gone through 11 Editionsand have sold more than 20 Million copies.

It is considered as a Bible in Management circles.


It came out that these companies were successful,in good times as in well as in bad, followed some8 Core Values, in letter and spirit, without worryingfor short term gains.


In another scenario, in late 80s, Japanese gavegood value for money, so much so that Americans were beaten in America itself, especially in Cars,Electronics, consumer electronics and white goods.

Profits were dwindling, jobs were lost, market sharewas shrinking, economy was hurt.

This made America pondering.


Department of Quality was established, reporting toAmerican President himself.

Competitiveness was studied much in detail.New methods and tools were rolled out to putEconomy back on rails.

Secretary of Commerce, Mr. Malcolm Baldrige wasa driving force behind all these moves.


He lost his life in a freak car accident. To commemorate his contribution, a pinnacle National Quality Award model was designed and named after him –“Malcolm Baldrige National Quality Award”, in 1991.

It has been so effective and successful, almost all50 American states have their state awards modeledafter it, as well followed world over, including India.

Success of this model is because its foundation is11 Core Values, some of which were unraveled by Peters & Waterman.( Ref. “ In Search of Excellence ” )


National Quality Awards in India ( based on MBNQA )

Name Administration

Open for -

Tata Business Excellence Model( TBEM )

TQMS, Tata Sons

Only Tata Group Companies

Ramkrishna Bajaj National QualityAward ( RBNQA )

Indian Merchants’ Chamber

All over India open for allInstitutions

Rajiv Gandhi National QualityAward

BIS , GOI All over India open for allInstitutions

Golden Peacock National QualityAward

Institute of Directors ( IOD )

All over India open for allInstitutions

National Quality Awards in India ( based on EFQM )

Name Administration

Open for -

CII – EXIM Bank National Q. Award

CII All India, all institutions


All MBNQA model Awards in India are followingsame criteria, but have different rigour, hencedifferent effectiveness.

Yet, the purpose is to promote excellence and find role model organizations every year.


In RBNQA, there are six different Award categories –

• Manufacturing Organizations,• Service Organizations,• Small and Medium Enterprises ( SMEs ) ,• Educational Organizations,• Health Care Organizations,• Indian Overseas Businesses .

Again in each category, there are different levelsof recognition, like –• Commendation Award,• Certificate of Merit, ∙ Performance Excellence and• The Trophy


11 Core Values, which is foundation of these awardsare –

1) Visionary Leadership, 2) Customer driven excellence,3) Organizational and Personal Learning,4) Valuing Employees and Partners,5) Agility,6) Focus on the Future,7) Managing for Innovation,8) Management by Fact,9) Social Responsibility,10) Focus on Results and Creating Value,11) Systems Perspective.


The criteria is very scientific, meticulous and measures the performance of the organization in 7 categories.

1) Leadership, 2) Strategic Planning,3) Customer and Market Focus,4) Measurement, Analysis and Knowledge Mgmt.,5) Workforce Focus,6) Process Management,7) Business Results

Each category carries different Point values, totaling 1000 Points.


The method and points distribution is as -Cat. No.

Title Assessment Dimension

Point Value

1 Leadership Approach, Deployment

120

2 Strategic Planning A - D 85

3 Customer and Market Focus A - D 85

4 Measurement, Analysis & KM A - D 90

5 Workforce Focus A - D 85

6 Process Management A - D 85

77 B

7.1 Product and Service Results

Results 100

7.2 Customer - focused Results Results 70

7.3 Financial and Market Results Results 707.4 Workforce – focused Results Results 70

7.5 Process Effectiveness Results Results 70

7.6 Leadership Results Results 70

Total = 1000 Points


In each category also, detailed requirementsare described. E.g. in Leadership category,1.1 : Senior Leadership Describe how Senior Leaders guide and sustain your organization. Describe how Senior Leaders communicate with your workforce and encourage high performance.

1.2 : Governance and Social Responsibility Describe your organization’s Governance system. Describe how your organization addresses its responsibilities to the public, ensures ethical behavior and practices good citizenship.

These items 1.1 and 1.2 are further broken into more requirements. Like for other Categories.


Thus, Malcolm Baldrige and such other criteria are holistic in nature and offer tremendous opportunities forBusiness Excellence.


Thank You