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Presentation on business model innovation in the cultural heritage sector. We used Alexander Osterwalder's business model canvas to highlight bottleneck's that hamper true business model innovation in this sector. The presentation was given during in Delft during a workshop on business model innovation organized by STAP, DEN and Knowledgeland in march 2009.
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Business Model Innovation Cultural Heritage
Research Kick-off 12 maart 2009
www.teleread.org
DEN Conference, Business Model Workshop december 2008
Background:
Most important conclusions:
One thing is very clear:
New value propositions emerge, new client groups are reached by digitizing
collections
However, many questions remain
unsolved:
‘What kind of infrastructure do we need to make the endeavour sustainable and
interoperable?’
‘What kind of impact will this have on our organisation? Do we have the resources to do this ourselves, or do we need partners?’
‘How do we protect intellectual property while offering open access?’
‘What will be the impact on our client relations when we use different channels?’
‘What client groups are central to our mission?
‘What revenue models will fit our mission and values?’
‘What revenue models will fit our mission and values?’
AdvertisingSponsoring
FreemiumSubscription
FreeAffiliate
Broker
‘It is important to understand who we are and where we stand in the
process’
Digitization
Innovation
Transformation
Where are we now, how far do we want to go?
A recent example from Images for the Future:
www.imagesforthefuture.org
joins
pilot-project makes 400 photo’s
available online
Why?
reaching out to a larger and more international audience
(through social tagging)
Engaging the audience in participation
270
4 november:
400.000+Visits:
Comments:
Old situation
New situation: partner with Flickr, a place already well visited by photographic
enthousiasts
No copyright restrictions: use, re-use, sample, tag, enjoy
A larger, non- academic audience is reached
Conclusion: fascinating pilot. But.
...How will this work out when the National Archive will digitize
more than a million images?...
Costs will go up. How about revenues?
How do we get to real business model innovation?
Innovation that will be
sustainable, efficiently
organised, open...
1. providing insights in the choices we have to make to define our roles in the digital environment
Research goals:
2. defining and analysing instruments that can be used to make these choices in a balanced way
Publication
Deskresearch
Expert sessions link with the creative industries
InfrastructureIntellectual property
Interviews
Conference (september)
international trends
organisation
