Business Model Canvas

Desman Hidayat

May 28th, 2016

Desman Hidayat, S.Kom, M.M.

Entrepreneurship Lecturer

IDCourserians’ Co-founder

Education & Business Enthusiast

A Business Model describes the rationale of how an organization creates,delivers, and captures value.

Customer Segments defines the different groups of people you aim to reach and serve

Customer Segments

Mass Market

Niche Market

Segmented

The Value Proposition (VP) is the reason why customers turn to one company over another. The VP is typically a bundle of benefits that a company offers customers.

Value Proposition

Quantitative

Qualitative

Game-Changing

Channels“How will we communicate with and reach our Customer Segments to deliver the Value Proposition?”

Channel PhaseAwarenes

s

Evaluation

Purchase

Delivery

After Sales

Customer Relationships“What type of relationship does each Customer Segment expect us to establish and maintain with them?”

Customer Relationship Categories

Personal Assistance

Dedicated Personal

Assistance

Self-Service

Automated Service

Communities

Co-Creation

Revenue Streams“If Customer Segments comprise the heart of a business model, then the Revenue Streams are its arteries.”

Revenue Streams

Transactional Revenues

Recurring Revenues

Key Resources“Every business model requires Key Resources to deliver the Value Proposition to the Customer Segments.”

Key Resources

Physical

Human

Intellectual

Financial

Key Activities“Every business model requires a significant number of key activities. These are the most important actions a company can take to create and deliver the Value Proposition to the key Customer Segments while maintaining the desired Customer Relationships needed to generate the Revenue Streams.”

Key Activities Categories

Operations & Production Marketing & Sales Finance &

Administration

Key Partnerships“Partnerships and strategic alliances are becoming a cornerstone of many business models. These alliances help optimize your business model, reduce risk, or acquire needed knowledge and resources.”

Partnership Types

Strategic Alliances between non-competitors

Coopetition or strategic

partnership between

competitors

Joint Ventures Buyer-Supplier Alliances

The Cost Structure describes all costs incurred to operate a business model.

Cost-Driven

Value-Driven

Combination

Example: The Career Readiness Mobile-Learning Program Idea

THANK YOU

Q&A

References

• https://youtu.be/QoAOzMTLP5s• Coursera: Business Model Canvas: A Tool for

Entrepreneurs and Innovators (Project-Centered Course) by University System of Georgia

• Osterwalder, Alexander et al. 2010. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. JWS. New Jersey. ISBN: 978-0470-87641-1.