CHRISLEMA

BUSINESSMODELS

CHRISLEMA

Click & Mortar (Best Buy) Direct (Kirby Vacuums)

Freemium (DropBox) Low Cost Leader (Ikea)

Auction (eBay) System Integrator (IBM)

Network Effect (Twitter) Razors & Blades (Gillette)

Multi-Level (Avon) Subscription (Comcast)

We experience all kinds of business models

CHRISLEMA

What is a business model?

It’s how you make money.(or plan to)

OFFER($$)

CLIENT YOU

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A model makes assumptions about the

market

CLIENT

High-End Market

Mid-Market

Low-End Market

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A model makes assumptions about the

offer

TRADE

SERVICEPRODUCT

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A model makes assumptions about

you

YOU•  Your skills

•  Your team

•  Your finances

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FIVETRUTHS

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MOST PEOPLE PREFER DOING TO PLANNING

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MOST PEOPLE DO TOO LITTLE

RESEARCH

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MOST PEOPLE GET ANCHORED

TOO EASILY

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MOST PEOPLE JUST COPY

OTHERS

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YOU DON’T HAVE TO BE

MOST PEOPLE

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PARTS OFTHE MODEL

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ModelCustomer Segment

Offer & Price

Distribution

Costs

Staffing

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CHANGE ANY PART OF THESE

DYNAMICS & YOU MAY HAVE A NEW MODEL

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SCOREEVERYMODEL

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TRADE

SERVICEPRODUCT

MARKETPLACE BROKERAGE

ECOSYSTEM

SUBSCRIPTION http://smarterstartup.org/

CHRISLEMA

eCommerce Plugin

eCommerce SaaS

eComm Sites

eComm Market

AN EXAMPLE

CHRISLEMA

CUSTOMER•  Unmet need? •  Untapped segment?•  Can you reach them?

CHRISLEMA

eCommerce Plugin

eCommerce SaaS

eComm Sites

eComm Market

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AN EXAMPLE

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COMPETITION•  Already commoditized?•  Any barriers to entry?•  Can you differentiate?

CHRISLEMA

eCommerce Plugin

eCommerce SaaS

eComm Sites

eComm Market

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AN EXAMPLE

CHRISLEMA

TIMING•  Validated market?•  Any new innovations?•  Race to zero?

CHRISLEMA

eCommerce Plugin

eCommerce SaaS

eComm Sites

eComm Market

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AN EXAMPLE

CHRISLEMA

TEAM•  Subject matter experts?•  Core competency?•  Supplier relationships?

CHRISLEMA

eCommerce Plugin

eCommerce SaaS

eComm Sites

eComm Market

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AN EXAMPLE

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FINANCE•  Any upfront costs?•  How much capital float?•  Any economies of scale?

CHRISLEMA

eCommerce Plugin

eCommerce SaaS

eComm Sites

eComm Market

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AN EXAMPLE

CHRISLEMA

eCommerce Plugin

eCommerce SaaS

eComm Sites

eComm Market

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5

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2

7

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AN EXAMPLE

CHRISLEMA

YOUR SCORINGIS UNIQUE TO

HOW YOU SEE THE WORLD AND YOUR OWN STRENGTHS

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YOUR SCORING IS STILL FILLED WITH

ASSUMPTIONS THAT NEED TO BE TESTED

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RESOURCES•  The Smarter Startup •  Business Model Canvas•  Clarity.fm

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CHRIS LEMACROWD FAVORITECHRISLEMA.COM@CHRISLEMA