Business Plan For The Not for profit Sector

DELIVERED BY:BSS Management ConsultancyProduced: By Sheila Elliott MBA, FCCA, LPNLP

BUSINESS PLANNING COURSE-NOT FOR PROFITHOW TO A WRITE BUSINESS PLAN FOR FUNDING AND GROWTH

COPYRIGHT© TO BUSINESS SERVICES SUPPORT LIMITED 2011

WHAT YOU WILL LEARN The importance of putting a business plan together for funding and growth What is a business plan and misconceptions of business planning Scope and contents of a compelling business plan Strategic planning versus business planning

Copyright ©Business Services Support Ltd 2007


WHAT YOU WILL LEARN Developing your vision and mission statement Corporate strategy, organisational goals and objectives – what they are Profiling your target market for effective marketing and setting your pricing strategies Defining your core products and services, as well as planned projects including their features and benefits



WHAT YOU WILL LEARN Analysing your internal resources and gap analysis Analysing your external operating environment -PEST Analysis v Porters Five Forces Competition analysis v USP - why is this important? SWOT Analysis – organisational v projects Crafting your implementation plan – from vision to reality



WHAT YOU WILL LEARN 7 Marketing mix for developing your marketing strategy – brief overview Risk analysis and management strategies – project v organisation. What happens next- your funding strategy and plan to turn your plan into reality



WHY SHOULD A CHARITY HAVE A BUSINESS PLAN ?

A good Business Plan will help you : Plan for the future Assess your organisation’s

strengths and weaknesses Highlight potential risks and how

you will minimise and manage these risks

Highlight the opportunities open to you

Guide the activities of your Organisation


WHY SHOULD A CHARITY HAVE A BUSINESS PLAN ?

Show how you will monitor and evaluate your work and make changes to your work to make it more effective

Demonstrate that your organisation can successfully deliver and manage its work

Demonstrate that your plans are feasible and realistic

Demonstrate sound planning, project and financial management


MISCONCEPTION OF BUSINESS PLANNING

Not needed for the not for profit sector

It is for those in the for profit sector and only large commercial organisations need it

Only required when an organisation needs business loans

Funders never ask for them so why bother.


WHAT IS A BUSINESS PLAN?

What is a compelling business plan? A management tool to help you

accomplish your organisational goals and objectives

A management tool to guide you in your planning

A management tool that articulates organisational vision, mission and goals, as well as strategies for achieving them

A tool for securing finance A map (the A- Z) of your

organisation- except that this is not a static map (it evolves)


CAUTIONS ABOUT BUSINESS PLANS

A business plan should never be perceived narrowly as a document for raising finance. A business plan should not be perceived as a tool needed when you are starting a new organisation or project/ trading business. A business plan should not be developed without the involvement of the senior management team members.

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COMMON THEMES BETWEEN FOR PROFIT AND NOT FOR PROFIT BUSINESS PLANS

A management tool for planning resources to achieve goals and objectives A management tool to communicate strategy, mission, vision, values and goals to stakeholders. A management tool usually requested by funders

In broad terms the structure and the essence are similar. Before we look at the scope of business planning in the not for profit sector lets look at strategic planning v business planning.


STRATEGIC PLANNING VERSUS BUSINESS PLANNING

Setting the context for business planning in operation: Understanding the difference between strategic plan and business plan. It is important you know that a business plan should be preceded by a strategic plan.

A strategic plan provides details of the core business operations (services and products of your organisation based on its core strengths).


STRATEGIC PLANNING IN ACTION

Setting the context for business planning in operation: Strategic plan- after thoroughly researching a market, a charity offering affordable childcare services decides to set up a childcare organisation to meet needs that are not fully met by existing suppliers. Business plan- having taking a decision to set up a childcare organisation, the organisation should now proceed to putting together a plan to achieve this goal. (Never attempt to write a business plan without first being clear about your strategic plan, vision or mission)


SCOPE AND CONTENTS OF A COMPELLING BUSINESS PLAN

Description of your organisation How the organisation is managed -human resources Details of your market, current services and products Details of your future or planned services /projects Analysis of internal and external operating environment; Competition analysis & SWOT How you intend to market your services and projects How you plan to finance your core operations/projects How you intend to plan, monitor and evaluate projects


SCOPE AND CONTENTS OF YOUR BUSINESS PLAN – ABOUT YOUR ORGANISATION

Description of your organisation Brief history of your organisation: when it was started and why; history of what you have done, where the organisation is based; who is the organisation focused on i.e. what type of people Organisation Aims & Objects: These should be the ones taken from your Governing Document (constitution etc.). It is important that these aims are consistent with what you are planning to do.


SCOPE AND CONTENTS OF YOUR BUSINESS PLAN – ABOUT YOUR ORGANISATION

Description of your organisation Vision or Mission Statement: Vision is what the organisation wants the end state of its services to attain. Mission is the purpose for which the organisation exists. Examples: The charity’s vision is to alleviate poverty in the community of Siberia specifically amongst women. This represents the end state that the organisation wants to accomplish .

The charity’s mission is to train people who are unemployed to develop skills to attain employment through the job market or self employment route.


SCOPE AND CONTENTS OF A BUSINESS PLAN

This course comes with over 50 slides and a complete toolkit plus, six month acess to training video and templates.

You will also be able to get tutor support, as well as business plan writing and review support

Contact Details: BSS Management Consultancy Email- [email protected] Tel- 0845 226 4315

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