Business Plan Business Plan

By: Austin FredricksonBy: Austin Fredrickson

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Natasha LammersNatasha Lammers

Marketing PlanMarketing Plan

Discusses how a company makes its Discusses how a company makes its customers aware of its productscustomers aware of its products• Bill boards, Commercials, Etc.Bill boards, Commercials, Etc.

Includes Features such asIncludes Features such as• Pricing, company image, marketing Pricing, company image, marketing

tactics, and a media plantactics, and a media plan

Contingency PlanContingency Plan

Looks at likely risks to the businessLooks at likely risks to the business• Lower than expected salesLower than expected sales• EmergenciesEmergencies

Suggests ways to minimize riskSuggests ways to minimize risk

Indicates how the business can have Indicates how the business can have an advantage over its competitorsan advantage over its competitors

Can gather information byCan gather information by• Viewing their website, talking to their Viewing their website, talking to their

customers, vendors, suppliers, customers, vendors, suppliers, employeesemployees

Product and Service PlanProduct and Service Plan

Describe the product or service you Describe the product or service you want to offer.want to offer.• You should note the unique features of You should note the unique features of

the product or service and possible spin-the product or service and possible spin-offs offs

The vision statement establishes the The vision statement establishes the scope and purpose of a company and scope and purpose of a company and reflects values and beliefsreflects values and beliefs

A mission statement expresses the A mission statement expresses the specific aspirations of a company, specific aspirations of a company, the major goals it will try to reachthe major goals it will try to reach