CAREER POINT UNIVERSITY

Submitted by:-Sahib

KOTA

BUSINESS PLAN ON

Submitted To:-Management Department

ContentsExecutive Summary 3 Company Overview 4Mission 5Product 6

Product IntroductionThe Market 10

Market Analysis (4P’s) 11Customer Profile 12Sales Strategy 13Distribution Channels 14

Competitor Analysis 15Environmental Analysis – SWOT 16Capital Requirements 18Financial Plan 19Future plans 20

Executive Summary

Amazing Bird House is a one window platform for all types of birds and pigeon’s needs.

Amazing Bird House will focus in providing quality of birds, superior customer service and experienceby offering a vast selection of birds and pigeon's at competitive prices.

Company Overview“Amazing Bird House” belongs to pet industry whose main

purpose is to sell birds and pigeon’s online. The company main operation is to breed and sell the birds within the boundaries of Rajasthan.

The company use logistics by outsourcing transport available in the local market of KOTA.

The main whole sellers with which company deals its basic operations are from Kolkata and Bangalore. The company having price range of 2k to 3.5Lakh.

Mission The company “AMAZING BIRD HOUSE” is

operating with the mission to expand its business in other states and also to earn good profit margins.

Products

AFRICAN GREY PARROT MACAW CACATUA JANDIYA CONURE RAINBOW LORIANS

ALBINO COCOTAIL BUDGRIGAR COCTAIL JAVA LOVE BIRD

Products

YELLOW PARROT ROSELLA

YELLOW FACE FISCHER

YELLOW SIDED CONURE

FINCH

BLUE PARROT

TAIL MARK FANTAIL MEDONA KING JAKOBIN

Products

Balloon potter English potter Pamorion potter frillback

BUKHARA SENTINETSHORT FACE SIRAJI

MUKHI GERMAN BEAUTY

Products

The MarketThe market coved by “AMAZING BIRD HOUSER” is all over

the Rajasthan and the first organized way of selling birds and pigeons which do not exist in the market.

The market occupied because of high demand in the region of Udaipur where the cost of these products are very high in comparison with the other regions

4P’s Of Market Analysis

Product -Categories of Pigeons and Birds

Price -2K – 3.5LakhsPlace -RajasthanPromotion -Online promotion by using

Facebook page and promotion by Website, Mouth to mouth publicity.

Customer ProfileFancierPet loverSmall RetailersHigh class family targeting

Sales StrategyBy posting advertisements on OLXOffers given on the purchase of Seasonal

occasions6 Hours contact time to customerWhatsapp facility is also available to contact

to orderSpecial demand of any type of birds or

pigeons can also be acceptedTraveling agent will be provided for the

customer

Distribution Channel

seller Logistic

customer

Competitor Analysis

Small retailers availability in local market.

Competitive price advantage on the purchase from Amazing bird house.

Most of the competitors have less knowledge about the nature of birds and pigeon's.

Competitors was not known about the medical treatment.

Environmental Analysis – SWOT

StrengthOrganized form of businessFamiliar with Birds and PigeonsPre-Contacts in the marketKnowledge of behavior of pets

WeaknessNew in the marketStruggle because of new ideaCustomer faith

OpportunityLarge number of marketDiversification is easily

ThreatSlow capital return at the time of initiationChange in climatic condition always affect living

beings.Imported birds and pigeon’s sometimes face very

difficult to survive.

Capital RequirementLease hold godown 10,000 Rs Per MonthCage Furniture & Fixtures 50,000 Rs.Livestock 15,00,000 Rs. LakhsMedicines 500 Rs per monthBird food 1000 Rs per month

Financial Plan

Expected Budget : 15,61,500 Rs.Expected Return Per Year : 8,00,000 Rs.

Future PlanTo expand the business at the peak level in

the state and to create a brand image to Amazing Bird House.