CHINESE MOBILE

To collect the data to find out the awareness

of Chinese mobile

in Indian market.

OBJECTIVE

CU

RR

EN

T

SC

EN

AR

IO

OF

MO

BIL

E M

AR

KET

IN

IND

IA

Falling Tariffs and Rising Incomes

Explosive Growth

500 Million by 2010

DATA COLLECTION

QUESTIONNAIRE

TELEPHONIC INTERVIEW

ONLINE SURVEY

NOKIA; 19.65

MOTOROLA; 17.54

SAMSUNG; 12.76

SONY ERRICSON;

18.32

LG; 6.45

RELIANCE; 4.12

TATA; 4.34

OTHERS; 16.82

NOKIAMOTOROLASAMSUNGSONY ERRICSONLGRELIANCETATAOTHERS

SHARE OF MOBILE MARKET IN INDIAN

< 13 YRS1%

14-18 YRS12%

19-24 YRS36%

25-29 YRS27%

30 - 39 YRS16%

> 40 YRS8%

CHINESE MOBILE USER BY AGE

< 13 YRS14-18 YRS19-24 YRS25-29 YRS30 - 39 YRS> 40 YRS

MORE FEATURES AT LOW PRICE

LESS FEATURES AT LOW PRICE

MORE FEATURES AT HIGH PRICE

LESS FEATURES AT HIGHER PRICE

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%CUSTOMER ANALYSIS

QUALITY PRICE WARRANTY TECHNOLGY0%

5%

10%

15%

20%

25%

30%

35%

23%

34%

12%

31%CUSTOMER ANALYSIS

CUSTOMERS FEEDBACK

ABOUT

CHINESE

MOBILE

QUALITY

EXCELLENT

SATISFARTORY

FAIR

POOR

0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00%

29.00%

20.00%

30.00%

21.00%

CUSTOMER FEEDBACK

ATTRACTIVEAFFORDABLE

AVERAGEHIGH

25.00%

35.00%

30.00%

10.00%

CUSTOMERS FEEDBACK

PRICE

WARRANTY

LIFETIMEYERALY

QUATERLYNO WARRANTY

0% 7%

35%

58%

EXCELLENT GOOD LIMITED NO SERVICE0%

10%

20%

30%

40%

50%

60%

70%

0%5%

65%

30%

CUSTOMERS FEEDBACK

EXCELLENT GOOD FAIR BAD0%

5%

10%

15%

20%

25%

30%

35%

40%

25%

35%

40%

0%

TECHNOLOGY

2001 2002 2003 2004 2005 2006 2007 2008

4.5 4.75 4.85 5.23 6.32 7.018.54

10.65

FARCASTING SALES IN LAKHS

FARCASTING SALES IN LAKHS

FORCASTING

PROBLEM

AUTHORIZED DEALERS

ADVERTISEMENT

BRAND NAME

SPARE PARTS

WARRANTY

RELIABILITY

Provide Service CentersCollaborate with small

players to gain a brand name …Ex. FLY, SPICE etc

Build trust for the product among the consumers

Create awareness through Advertisements and

promotions

Install a manufacturing unit in India Exclusive Showroom

ANKUR ARORA9953065066

PRESENTED BY