Business Research for Competitive Effectiveness, J&JLINDA HAUCK, SPRING 2015

Session Objectives

Sources for syndicated industry and market research reports

Navigation of Passport Euromonitor

Ways of reading industry and market research reports

Competitor profiles & updates

APA attribution

Industry & Market Research Reports

Secondary research

Succinct, convenient, relatively inexpensive (despite $$$)

Scope market or industry definition varies

See S&P Capital IQ Healthcare: Pharmaceuticals or BMI Mexico Pharmaceuticals & Healthcare Report or Kalorama World Market for Pain Management Drugs & Devices or Mintel’s Analgesics US

Industry report content: competitive landscape, regulatory environment, market drivers, trends, forecasts

Market research content: consumer surveys on attitudes and behaviors

Passport Euromonitor

Passport Euromonitor

Competitor Analysis

Market reportscompeting brandscompanies

Get Company Information

Company Profiles (ReferenceUSA, Marketline, Morningstar and others)

Company web sites

SEC filings for public companies only

Independent news and analysis via WSJ, ABI Inform, Business Source Premier, Bloomberg terminals

Attribution with APA

How do you make your reference list?

Easybib, bibme, citationmachinge, noodletools, refworks, zotero, Word Reference tab, database utilities

What you still need to know: APA style and what you are trying to cite

Research and Documentation Online or APA Style Guide to Electronic References or APA Style

APA Basics

Reference:

Author, A. (publication date). Title. Place of publication.

In Text: authors (date, page)

Parenthetical: (authors, date, page)

APA Citation Examples

Report from a private organization:

Euromonitor International. (2014, May 27). Analgesics in the U.S. Retrieved from http://

www.portal.euromonitor.com/portal/analysis/tab

(Euromonitor International, 2014)

Data set

Euromonitor International. (2014). Market sizes historic/forecast 2009- 2019: Analgesics, digestive remedies and pediatric OTC healthcare [Data table]. Retrieved from http://www.portal.euromonitor.com/portal/analysis/tab

Euromonitor International’s (2015) forecast for pediatric is strongest.

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