channel relationships

economic utility

physical distribution

integration

strategy:

traditional (VAR's, OEM's)

strategy:

distributors

strategy:

licensing

licensor will grant an organizationa license to produce the product, use the brand name etc in return they receive a royalty payment.

strategy:

franchise

similar to licensing, only instead of royalties they are paid a fee, typically more for whole business model vs product lines.

strategy:

alliances & joint ventures

networks of companies that collaborate in the achievement of a given project or objective

strategy:

acquisition

total cost concept

systems concept

trade-off concept