Do you believe in (B2B) Santa Claus?

MaraConf Comms

Santa’s B2B bag

11 years in PR [Ro, Spain, UK]

5 years in B2B marketing comms

8 years Argentinian Tango dancer

2 months red hair

Tourism

Legal

Energy

Insurance

HR

Medical

Education

IT&C

Oil & Gas Public affairs PR Internal Comms

CSR Indoor-Outdoor

Smart marketing

Digital & Mobile

Creative design

Event Management

Video productionPhoto studio

DIVISIONS

EXPERTISE

Shopping spree in B2B?!

Advantages

Smaller number of

clients

Closer relationships

Opportunity to

customize

HOW: To prepare

WHY: Awareness or. Sales?

WHEN: Beginning of November or late January?

STEP 1: The gifts to give, in order to push sales

• Some gifts ideas to offer – not free giftsDemos – paidSmall audits at better prices for contracts signed in Jan/FebDiscounts for services that are easily quantifiable or for which you have a price listPartner with complementary brands and give cross presents

ex.: Buy a photo session for the team/ offer an extra connected serviceGive the present to the teamMake a gift to a business partner

Tangible + Useful + with an end date (Feb)

STEP 2: What channels to use & howEvents – Late Christmas party/ New `Year’s dinner

You gather potential & current clients and put your offer forward in a discreet manner

Gifts – if you have a small budget

Offer something impactful & something to keep & constantly use

Don’t buy (traditional) food, drinks

Better focus on experience

Newsletter They don’t have a great impact

Send them customised & call to action

Postcards Write them by hand

Or send electronic customised

Apps & links for Christmas cards• http://www.touchnote.com/• www.jukeboxprint.com• www.psprint.com• JustWink

What are your Christmas plans?